Alvaro Aguilar

Examiner
DISC Type : cs

Global Partnerships Executive at Real Madrid C.F.

Greater Madrid Metropolitan Area, Spain

Overview

Alvaro Aguilar is a global partnerships and business strategist at Real Madrid C. F. , specializing in high-value sponsorships and brand alignment. His career includes developing international strategy for Real Club Deportivo and graduating from LaLigas global talent program. He holds an MBA from ICEX-CECO.

His entrepreneurial background includes launching and managing a retail startup in the FMCG sector, where he handled everything from market entry and supplier negotiation to operations and sales strategy. He also has experience in emerging markets from his time as a financial analyst.

He was part of the team that secured HP as the first sleeve partner in the history of Real Madrid C. F.

Personality Overview

Process Oriented

Late Adopter

Tough To Convince

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Global Sports Partnerships
Manages and negotiates high-value global sponsorships for Real Madrid, building on his experience developing international strategy at other major clubs.
Brand Activation
Focuses on launching tailored campaigns that boost brand visibility, evidenced by his work on the historic HP sleeve partnership for Real Madrid.
International Market Entry
Developed international strategy for Deportivo de La Coruña and supported strategic growth in emerging markets like China and India while at MAPFRE.

Media Appearances

Alvaro has no verified media appearances

Work History

12-2018
Global Partnerships Executive at Real Madrid C.F.
5-2017 - 6-2018
International Business Development at Real Club Deportivo de La Coruña S.A.D.
1-2017 - 4-2017
LaLiga Global Network at LaLiga
3-2016 - 12-2016
Company Owner and Administrator at Aguilar y Castañer S.L.
2-2016 - 3-2016
Financial & Strategy Analyst at MAPFRE

Education

2012 - 2013
Master of Business Administration (M.B.A.) ICEX from CECO (Centro de estudios Económicos y Comerciales)
2019 - 2019
Master's degree from ISDI

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Madrid Metropolitan Area, Spain Job Level : Junior Designation : Global Partnerships Executive at Real Madrid C.F.
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Insights For Selling To Alvaro

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alvaro is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alvaro

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alvaro move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Alvaro take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Alvaro

Personality Compatibility


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