Aly Moursy in

Aly Moursy

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Head of Product at Efreshli
📍 Cairo, Egypt

Aly is the Head of Product at Efreshli, leading AI, growth, and B2B initiatives. A two-time founder with a Bachelor of Engineering from Carleton University, he has a distinct background in digital transformation. People who have worked with him describe him as having an entrepreneurial mindset, being creative, and persevering.

As a self-described “techno-optimist” and “full-time tinkerer, ” Aly is passionate about working at the bleeding edge of machine learning and artificial intelligence. He channels this energy into building new products and experiences from the ground up, reflecting his core identity as a builder.

Unique fact: He led the digital transformation for a nearly 100-year-old iconic food and beverage brand.

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Experience
8 Years
Current Role
Head of Product
Job Level
Mid-senior
Location
Cairo, Egypt
Personality Overview

How Aly shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Aly cares about

AI in Design
He is the creator of Efreshli AI, an AI-powered interior designer, and is actively building products at the intersection of technology and interior design.
Founder Mentality
As a two-time founder (Seeqe, Dlvvr), he actively seeks team members who love building and shipping "0 to 1 experiences. "
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Career

Work history

9-2024
Head of Product
Efreshli
1-2023 - 8-2024
Director, Strategy
Abdel Rahim Koueider
4-2020 - 12-2022
Co-Founder & CEO
Dlvvr
1-2018 - 2-2021
Product Manager, Graduate Leadership Program
Bell
9-2014 - 1-2016
Founder & CEO
Seeqe
In the press

Media appearances

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Education
Bachelor of Engineering (B.Eng.)
Carleton University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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