Alyson Adsett

Wildcard
DISC Type : ics

Brand Manager at Intact Insurance UK

Greater Brighton and Hove Area, United Kingdom

Overview

Alyson is a Brand Manager who played an integral role in the tactical launch of the Intact Insurance rebrand from RSA. With extensive experience in marketing communications, operational risk, and supplier relationship management, she has a proven track record within the financial services industry. Colleagues describe her as professional, thorough, and a positive leader.

Outside of her professional life, Alyson has expressed an interest in major consumer and creative brands, specifically following the activities of Amazon and The LEGO Group. This suggests an appreciation for innovative marketing and strong brand identity in different sectors.

She recently managed the complex transition of all customer-facing documentation during a major corporate rebrand.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Corporate Rebranding
Was a key member of the brand team responsible for the tactical side of the recent, large-scale rebranding of RSA to Intact Insurance.
Customer Communications
Has held multiple senior roles focused on leading customer communications teams to deliver documentation changes and improve customer experience while ensuring regulatory compliance.
Operational Risk
Managed risk and control management frameworks for customer and broker documentation, focusing on mitigating operational risks in a financial services environment.

Media Appearances

Alyson has no verified media appearances

Work History

5-2025 - 12-2025
Brand Manager at Intact Insurance UK
12-2022 - 5-2024
Documentation Operations Manager at RSA
1-2020 - 12-2022
Senior Customer Communications & Experience Manager at RSA
10-2016 - 1-2020
Senior Customer Communications Manager at RSA
8-2013 - 1-2020
Customer Documentation Controller at RSA

Education

1993 - 1997
Marketing/Marketing Management from Northbrook College, Worthing
Education details unavailable from Nailsea Comprehensive

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Brighton and Hove Area, United Kingdom Job Level : N/A Designation : Brand Manager at Intact Insurance UK
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Insights For Selling To Alyson

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alyson is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alyson

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Alyson move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alyson take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alyson

Personality Compatibility


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