Alyson Adsett in

Alyson Adsett

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Brand Manager at Intact Insurance UK
📍 Greater Brighton and Hove Area, United Kingdom

Alyson is a Brand Manager who played an integral role in the tactical launch of the Intact Insurance rebrand from RSA. With extensive experience in marketing communications, operational risk, and supplier relationship management, she has a proven track record within the financial services industry. Colleagues describe her as professional, thorough, and a positive leader.

Outside of her professional life, Alyson has expressed an interest in major consumer and creative brands, specifically following the activities of Amazon and The LEGO Group. This suggests an appreciation for innovative marketing and strong brand identity in different sectors.

She recently managed the complex transition of all customer-facing documentation during a major corporate rebrand.

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Experience
30 Years
Current Role
Brand Manager
Location
Greater Brighton and Hove Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alyson cares about

Corporate Rebranding
Was a key member of the brand team responsible for the tactical side of the recent, large-scale rebranding of RSA to Intact Insurance.
Customer Communications
Has held multiple senior roles focused on leading customer communications teams to deliver documentation changes and improve customer experience while ensuring regulatory compliance.
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Career

Work history

5-2025 - 12-2025
Brand Manager
Intact Insurance UK
12-2022 - 5-2024
Documentation Operations Manager
RSA
1-2020 - 12-2022
Senior Customer Communications & Experience Manager
RSA
10-2016 - 1-2020
Senior Customer Communications Manager
RSA
8-2013 - 1-2020
Customer Documentation Controller
RSA
In the press

Media appearances

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Education
1993 - 1997
Marketing/Marketing Management
Northbrook College, Worthing
Education details unavailable
Nailsea Comprehensive
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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