Amaia Cowan

Questioner
DISC Type : c

European Sales & Marketing Manager at Futamura (Cellulose Films)

Carlisle, England, United Kingdom

Overview

Amaia Cowan is the European Sales & Marketing Manager at Futamura, leveraging over 25 years of experience in the flexible packaging sector. With a background in Chemistry from CPE Lyon and a Diploma in Packaging Technology, she is an expert in business development for renewable films.

She has dedicated her career to championing sustainable solutions, specializing in the promotion and market development of Futamuras NatureFlex™ brand of compostable cellulose films.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sustainable Packaging
Her entire career is focused on renewable and compostable films. She frequently presents on the benefits of NatureFlex™ for various applications, from confectionery to liquid sachets.
Flexible Film Market
Possesses deep expertise in the flexible packaging industry, having held senior marketing and business development roles at both Futamura and Innovia Films for over two decades.
Material Chemistry
[Predicted] Her degree in Chemistry/Chemical Engineering from CPE Lyon suggests a foundational interest and expertise in the material science behind advanced packaging films.

Media Appearances

Amaia has no verified media appearances

Work History

5-2025
European Sales & Marketing Manager at Futamura (Cellulose Films)
3-2024 - 5-2025
Marketing and Technical Services Manager at Futamura (Cellulose Films)
7-2019 - 2-2024
Business Development Manager at Futamura (Cellulose Films)
Market Manager at Innovia Films
Product Manager - Speciality Packaging Films at Innovia Films

Education

1994 - 1998
Chemistry from CPE Lyon
Diploma from Packaging Institute

More Information

Social Presence :

Prographics :

Exp : 27 Location : Carlisle, England, United Kingdom Job Level : Middle Designation : European Sales & Marketing Manager at Futamura (Cellulose Films)
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Insights For Selling To Amaia

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amaia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Amaia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amaia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Amaia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Amaia

Personality Compatibility


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