Andy Sweetman

Examiner
DISC Type : cs

Sales & Marketing Director - EMEA at Futamura UK

Carlisle, Inglaterra, Reino Unido, United Kingdom

Overview

Andy Sweetman is a veteran of the packaging industry with over 25 years of experience in sales and marketing. As Director at Futamura, he champions renewable and compostable films. His leadership extends to key industry bodies, serving as Vice Chairman of the BBIA and a Board Member of European Bioplastics.

His passion for sustainability extends beyond his professional roles, as shown by his critical observations on the commercial viability of municipal recycling systems. He holds a unique combination of a Diploma in Packaging Technology and a BA in Modern Languages from the University of Southampton, giving him both technical and communication expertise.

He has consistently argued that governments have missed opportunities to support bio-derived plastics through tax incentives, similar to those for recycled content.

Personality Overview

Process Oriented

Late Adopter

Status Quo Seeker

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Sustainable Packaging
His entire career is focused on developing and commercializing renewable packaging films, and he frequently speaks on the topic at international conferences.
Compostable Films
Actively promotes the technical advancements and applications of compostable materials, such as NatureFlex™, for challenging products like flexible and liquid packaging.
Industry Advocacy
Holds long-standing leadership roles in European Bioplastics and the BBIA, working to shape policy and create a favorable framework for the bioplastics industry.

Media Appearances

Andy has no verified media appearances

Work History

1-2021
Sales & Marketing Director - EMEA at Futamura UK
7-2016 - 1-2021
Sales & Marketing Manager at Futamura UK
Marketing Manager - Packaging & Sustainability at Innovia Films Ltd
Chairman of the Board at European Bioplastics
Global Marketing Manager at Innovia Films Ltd

Education

1984 - 1988
BA from University of Southampton
Education details unavailable from Hampton School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Carlisle, Inglaterra, Reino Unido, United Kingdom Job Level : Mid-senior Designation : Sales & Marketing Director - EMEA at Futamura UK
URL has been copied!

Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Andy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Andy take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Andy

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.