Amanda Heredia is an Account-Based Marketing (ABM) and Demand Generation leader with over 10 years of B2B experience. As ABM Manager at Vention and Founder of ABX Stack, she builds GTM frameworks to accelerate pipeline growth. Colleagues describe her as a data-driven, strategic, and adaptable A-player.
Outside of her marketing career, Amanda is a published author. She holds degrees from two universities in Spain—Universidad Carlos III de Madrid and Universidad de Alcalá—and has an interest in cultural organizations like the Instituto Cervantes.
She was recently named one of the "30 Women to Follow in Strategic Marketing" by Frenus GmbH.
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