Amanda Heredia in

Amanda Heredia

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ABM and Campaign Manager at Vention
📍 Montreal, Quebec, Canada

Amanda Heredia is an Account-Based Marketing (ABM) and Demand Generation leader with over 10 years of B2B experience. As ABM Manager at Vention and Founder of ABX Stack, she builds GTM frameworks to accelerate pipeline growth. Colleagues describe her as a data-driven, strategic, and adaptable A-player.

Outside of her marketing career, Amanda is a published author. She holds degrees from two universities in Spain—Universidad Carlos III de Madrid and Universidad de Alcalá—and has an interest in cultural organizations like the Instituto Cervantes.

She was recently named one of the "30 Women to Follow in Strategic Marketing" by Frenus GmbH.

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Current Role
ABM and Campaign Manager
Location
Montreal, Quebec, Canada
Personality Overview

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Decision Approach
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Priorities

Topics Amanda cares about

ABM Strategy
Her entire career is built around ABM. She founded ABX Stack to help B2B teams and writes a popular newsletter sharing her frameworks and strategies.
GTM Alignment
She specializes in creating unified Go-to-Market frameworks that strategically align marketing, sales, and customer success to win high-value accounts.
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Career

Work history

3-2026
ABM and Campaign Manager
Vention
10-2025 - 12-2025
ABM Program Design & GTM Architecture
Achievers
3-2025
Principal ABM Strategist & Founder
ABX Stack
4-2024 - 9-2025
Revenue Marketing Manager, ABM
Hootsuite
3-2019 - 4-2024
Demand Generation Strategist
Hootsuite
In the press

Media appearances

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Education
BA
Universidad Carlos III de Madrid
BSW
Universidad de Alcalá
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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