Amanda Heredia

Judge
DISC Type : Dc

ABM and Campaign Manager at Vention

Montreal, Quebec, Canada

Overview

Amanda Heredia is an Account-Based Marketing (ABM) and Demand Generation leader with over 10 years of B2B experience. As ABM Manager at Vention and Founder of ABX Stack, she builds GTM frameworks to accelerate pipeline growth. Colleagues describe her as a data-driven, strategic, and adaptable A-player.

Outside of her marketing career, Amanda is a published author. She holds degrees from two universities in Spain—Universidad Carlos III de Madrid and Universidad de Alcalá—and has an interest in cultural organizations like the Instituto Cervantes.

She was recently named one of the "30 Women to Follow in Strategic Marketing" by Frenus GmbH.

Personality Overview

Objective Thinker

Demanding

Generally Skeptic

They take a lot of pride in personal achievements.  They respond well to strong and respectful communication. They like to move fast and expect the same from others.

Topics They Care About

ABM Strategy
Her entire career is built around ABM. She founded ABX Stack to help B2B teams and writes a popular newsletter sharing her frameworks and strategies.
GTM Alignment
She specializes in creating unified Go-to-Market frameworks that strategically align marketing, sales, and customer success to win high-value accounts.
Signal-Driven Marketing
She designs and leads signal-driven ABM programs, using buyer signals and intent data to align teams and drive pipeline growth effectively.

Media Appearances

Amanda has no verified media appearances

Work History

3-2026
ABM and Campaign Manager at Vention
10-2025 - 12-2025
ABM Program Design & GTM Architecture at Achievers
3-2025
Principal ABM Strategist & Founder at ABX Stack
4-2024 - 9-2025
Revenue Marketing Manager, ABM at Hootsuite
3-2019 - 4-2024
Demand Generation Strategist at Hootsuite

Education

BA from Universidad Carlos III de Madrid
BSW from Universidad de Alcalá

More Information

Social Presence :

Prographics :

Exp : N/A Location : Montreal, Quebec, Canada Job Level : N/A Designation : ABM and Campaign Manager at Vention
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amanda

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Amanda take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Amanda

Personality Compatibility


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