Amara Morrison

Enthusiast
DISC Type : i

Director with Fennemore Wendel at Fennemore

San Francisco Bay Area, United States

Overview

Amara Morrison is a Director at Fennemore specializing in land use and environmental law. With over two decades of experience in both public and private sectors, she guides developers through complex entitlement processes. A graduate of the University of Michigan and Vermont Law School, she is an expert in navigating Californias housing and zoning regulations.

Amara shows a strong commitment to social causes, particularly in the area of gender equality, through her support for organizations like the Equal Rights Advocates. She maintains a connection with her alma mater, the University of Michigan, and follows developments in the broader commercial real estate industry.

Her legal work was instrumental in advancing a Cupertino development that now features the worlds largest green roof.

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Urban Development
Specializes in securing land use entitlements for mixed-use, residential, and commercial projects by navigating zoning law, CEQA compliance, and the Subdivision Map Act.
Sustainable Building
Instrumental in a project featuring the world's largest green roof, demonstrating an interest in large-scale, environmentally conscious development.
Housing Law
Focuses on utilizing regulations like the Housing Accountability Act, SB 35, and SB 330 to facilitate the approval and development of residential projects.

Media Appearances

Fennemore attorney Amara Morrison provides update on evolving .... Featured in San Francisco Business Journal

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Wendel Rosen's Amara Morrison Appointed to Bay Planning Coalition Board of Directors. Featured in Fennemore

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Amara Morrison Selected to San Francisco Business Times' Most Influential Women of 2020. Featured in Fennemore

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Work History

7-2022
Director with Fennemore Wendel at Fennemore
4-2016
Partner at Wendel Rosen LLP
2-2015 - 4-2016
Shareholder at Gagen, McCoy, McMahon, Koss, Markowitz & Raines
11-2000 - 1-2015
Assistant City Attorney at City of Livermore
11-1989 - 10-2000
Assistant City Attorney at City of Walnut Creek

Education

1984 - 1987
JD from Vermont Law and Graduate School
1981 - 1983
BS Natural Resources from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 36 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director with Fennemore Wendel at Fennemore
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Insights For Selling To Amara

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amara is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Amara

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Amara move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Amara take some risk or not?

  • They can take some low-probability risks if needed.

You And Amara

Personality Compatibility


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