Amber Bogie

Trailblazer
DISC Type : DI

Fractional & Interim Marketing Leader | GTM Strategy & AI Powered Execution at Amber Bogie I GTM OS Consulting

Austin, Texas Metropolitan Area, United States

Overview

Amber Bogie is an award-winning marketing executive with over 15 years of experience in B2B SaaS. She specializes in creating and scaling Go-To-Market engines, leveraging AI and data-driven strategies to drive revenue growth. Colleagues and clients describe her as thoughtful, collaborative, and a strong leader known for her deep expertise in Account-Based Marketing.

Based in Austin, Texas, Amber is deeply engaged with the local tech and marketing community, frequently attending and speaking at events and unconferences like SXSW. She is passionate about building high-performing teams, fostering innovation, and networking with forward-thinking founders and marketers to discuss the future of the industry.

She won an award for an ABM campaign that generated $3. 4 million in pipeline in just three months.

Personality Overview

Assertive

Persuasive

Informal

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

AI-Powered GTM
Her consulting practice focuses on "GTM Strategy & AI Powered Execution" and she actively participates in events centered on Agentic AI and Go-to-Market strategies.
Account-Based Marketing
An award-winning ABM thought leader, she has created multiple successful ABM programs from scratch and frequently speaks on the topic at podcasts and events.
Marketing Team Leadership
Passionate about building and developing high-performing teams by skilling up talent, creating enablement paths, and fostering a culture of accountability and innovation.

Media Appearances

Amber has no verified media appearances

Work History

2-2024
Fractional & Interim Marketing Leader | GTM Strategy & AI Powered Execution at Amber Bogie I GTM OS Consulting
ForgeX at Freelance
7-2023
Ambassador at GTM Partners
4-2025 - 3-2026
Director, Global Marketing, UCC at GoTo
4-2024 - 3-2025
Director, GTM & Account Based Innovation at GoTo

Education

2007 - 2009
Bachelor of Arts in Organizational Communication Studies with a minor in European Studies from California State University, Chico
2009 - 2010
French Language from I.E.F.E. - Institut d'Etudes Françaises pour étudiants et étrangers

More Information

Social Presence :

Prographics :

Exp : 17 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Fractional & Interim Marketing Leader | GTM Strategy & AI Powered Execution at Amber Bogie I GTM OS Consulting
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Insights For Selling To Amber

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amber is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Amber

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Amber move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Amber take some risk or not?

  • If necessary, they will be ready to take risks.

You And Amber

Personality Compatibility


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