Amberdeep S. Aurora

Commander
DISC Type : D

Director of Product Marketing (Business Unit CMO) at Rite-Hite

Milwaukee, Wisconsin, United States

Overview

Amberdeep S. Aurora is a product management and marketing leader at Whirlpool Corporation with over 15 years of experience building physical and digital products. He currently heads the product management for D2C eCommerce, focusing on customer experience and conversion rates. He holds an MBA from Indiana Universitys Kelley School of Business.

Outside of his core responsibilities, Amberdeep has a strong interest in public speaking and mentorship, having served as Vice President of his Toastmasters Club. He is a proud Indiana University alumnus and engages in discussions on topics like public safety and regulation. Colleagues describe him as a curious, compassionate, and strategic thinker.

He recently shared his professional journey and learnings in product management as a guest on a podcast.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

D2C eCommerce
As the Head of Product Management for D2C sites at Whirlpool, he has direct business accountability for the multi-million dollar eCommerce platform and its conversion rates.
Product Lifecycle Management
He is passionate about the full product lifecycle, from strategy and development to marketing and business management, with experience across various product lines at Whirlpool.
Digital Transformation
In his own words, a key achievement in his career includes spearheading a digital transformation of IT, showcasing his expertise in this area.

Media Appearances

Amberdeep has no verified media appearances

Work History

7-2024
Director of Product Marketing (Business Unit CMO) at Rite-Hite
2021 - 7-2024
Head of Digital Product Management, D2C eCommerce at Whirlpool Corporation
2016 - 2021
Product Management & Marketing, Laundry at Whirlpool Corporation
2014 - 2016
Global Product Strategy & Innovation, Cooking at Whirlpool Corporation
2010 - 2014
Product Merchandising & Marketing, Built-In Cooking at Whirlpool Corporation

Education

MBA from Indiana University - Kelley School of Business
Nanodegree from Udacity

More Information

Social Presence :

Prographics :

Exp : 21 Location : Milwaukee, Wisconsin, United States Job Level : Leadership Designation : Director of Product Marketing (Business Unit CMO) at Rite-Hite
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Insights For Selling To Amberdeep S.

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amberdeep S. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amberdeep S.

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Amberdeep S. move?

  • If convinced, they can reach decisions quite fast.
  • Can Amberdeep S. take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Amberdeep S.

Personality Compatibility


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