Amina Ajayi

Evaluator
DISC Type : scd

Founder at 1611LABS

London, England, United Kingdom

Overview

Amina Ajayi is a Cosmetic Scientist and the founder of 1611 LABS, a brand focused on personalized skincare powered by biotechnology. With over 17 years of experience in product development and brand strategy for global corporations and indie brands, she is a graduate of the University of the Arts London.

Outside of her lab, Amina is a strong advocate for female entrepreneurship. She actively participates in events supporting women-owned brands and women in technology, showing a clear passion for celebrating and fostering female-led innovation in business.

She describes herself as a "Scientist by nature, Founder by necessity, " highlighting her dual passion for evidence-based systems and the challenges of brand building.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Biotech in Skincare
Her company, 1611 LABS, is founded on using biotechnology and plant fractionation to create high-performance, personalized skincare treatments.
Female Entrepreneurship
Actively attends and posts about events like "BUY WOMEN BUILT" and "Women in Tech" breakfasts, celebrating the rise of women-owned brands and founders.
Strategic Formulation
Emphasizes a strategy-first approach to product formulation, focusing on solving a specific problem for a target audience rather than starting with trendy ingredients.

Media Appearances

Amina has no verified media appearances

Work History

9-2022
Founder at 1611LABS
3-2014
Brand Consultant at Amina Ajayi Consultancy
9-2011 - 4-2019
Founder at lila'lli
7-2008 - 7-2011
Product Development Manager at Sleek MakeUP

Education

2004 - 2008
Bachelor of Science (BSc) from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at 1611LABS
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Insights For Selling To Amina

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Amina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Amina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Amina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Amina

Personality Compatibility


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