Amir Anzur in

Amir Anzur

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Chief Marketing Officer at Pakistan Software Export Board (PSEB)
📍 Islāmābād, Pakistan

Amir Anzur is the Chief Marketing Officer for the Pakistan Software Export Board, focused on elevating the countrys global tech profile and increasing IT exports. With an MBA from IMD, he previously drove large-scale digital innovation projects for the UK government. Colleagues describe him as a creative, passionate, and inspiring leader.

He is a strong advocate for creating wealth through personal and national branding, a topic he explores in his book, "Internetism. " Amir is passionate about leveraging technology for economic uplift and simplifying complex systems for public benefit. He actively participates in and promotes discussions on AI adoption and technological innovation in Pakistan.

Amir designed a digital tax system for 2 million UK small businesses, saving the British economy over $100 million annually.

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Experience
25 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Islāmābād, Pakistan
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Amir cares about

Country Branding
His primary professional mission is positioning Pakistan as a top destination for tech talent and investment, a key theme in his role as CMO of PSEB.
Tech Sector Growth
He is actively working to significantly increase Pakistan's tech exports and has appeared on podcasts discussing strategies to scale the nation's IT industry.
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Career

Work history

6-2024
Chief Marketing Officer
Pakistan Software Export Board (PSEB)
4-2022 - 5-2024
Cofounder
WorkReel UK
3-2020 - 3-2022
Management Consultant
Deloitte
1-2019 - 1-2020
Senior Technology Advisor / Head of Innovation
Government Digital Service
5-2016 - 4-2017
Director of Digital Innovation
HM Revenue & Customs
In the press

Media appearances

Mr Amir Anzur, Chief Marketing Officer at Pakistan Software Export Board (PSEB) – TechdestiNation Pakistan. Featured in Facebook
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Mr Amir Anzur, Chief Marketing Officer at Pakistan Software Export Board (PSEB) – Instagram Reel. Featured in Instagram
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Education
2007 - 2007
MBA with Distinction in Leadership
IMD
1995 - 1998
BSc
The University of Manchester
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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