Amir Anzur

Sharpshooter
DISC Type : CD

Chief Marketing Officer at Pakistan Software Export Board (PSEB)

Islāmābād, Pakistan

Overview

Amir Anzur is the Chief Marketing Officer for the Pakistan Software Export Board, focused on elevating the countrys global tech profile and increasing IT exports. With an MBA from IMD, he previously drove large-scale digital innovation projects for the UK government. Colleagues describe him as a creative, passionate, and inspiring leader.

He is a strong advocate for creating wealth through personal and national branding, a topic he explores in his book, "Internetism. " Amir is passionate about leveraging technology for economic uplift and simplifying complex systems for public benefit. He actively participates in and promotes discussions on AI adoption and technological innovation in Pakistan.

Amir designed a digital tax system for 2 million UK small businesses, saving the British economy over $100 million annually.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Thorough Evaluator

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Country Branding
His primary professional mission is positioning Pakistan as a top destination for tech talent and investment, a key theme in his role as CMO of PSEB.
Tech Sector Growth
He is actively working to significantly increase Pakistan's tech exports and has appeared on podcasts discussing strategies to scale the nation's IT industry.
Public Sector Innovation
He has extensive experience leading major digital transformation projects within the UK government, including at HMRC and the Government Digital Service.

Media Appearances

Mr Amir Anzur, Chief Marketing Officer at Pakistan Software Export Board (PSEB) – TechdestiNation Pakistan. Featured in Facebook

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Mr Amir Anzur, Chief Marketing Officer at Pakistan Software Export Board (PSEB) – Instagram Reel. Featured in Instagram

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Work History

6-2024
Chief Marketing Officer at Pakistan Software Export Board (PSEB)
4-2022 - 5-2024
Cofounder at WorkReel UK
3-2020 - 3-2022
Management Consultant at Deloitte
1-2019 - 1-2020
Senior Technology Advisor / Head of Innovation at Government Digital Service
5-2016 - 4-2017
Director of Digital Innovation at HM Revenue & Customs

Education

2007 - 2007
MBA with Distinction in Leadership from IMD
1995 - 1998
BSc from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 25 Location : Islāmābād, Pakistan Job Level : Leadership Designation : Chief Marketing Officer at Pakistan Software Export Board (PSEB)

Interested in

Sports

American Football, Baseball varsity sports, Rugby, Volleyball

Health & Outdoor

Spend time mostly between US, UK and Pakistan

Lifestyle

Author of six books available at AmirAnzur.com

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Insights For Selling To Amir

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amir is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amir

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Amir move?

  • They can take decisions very fast if you manage to convince them.
  • Can Amir take some risk or not?

  • The risks don’t matter much to them.

You And Amir

Personality Compatibility


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