Amit Gelber 🔜 AWA Bangkok

Evaluator
DISC Type : Csd

Chief Growth Officer at Perion Network

Israel

Overview

Amit Gelber is the Chief Growth Officer at Perion, bringing over 25 years of executive experience in Ad Tech, Cybersecurity, and Mobile. Described by colleagues as a driven, focused, and reliable leader, he holds a B. Sc. in Engineering from Tel Aviv University, an MBA, and a Master of Laws.

Outside of work, Amit is passionate about travel, having visited over 80 countries. He is an avid photographer and community builder, serving as an admin for the Israeli Instagram Community. His personal interests include CrossFit, off-road trips, and enjoying coffee, whiskey, and cigars.

He created a community project called "Model for a Day, " which brings online community members together for offline photography events.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Publisher Monetization
His recent focus involves meeting with publishers to discuss revenue growth and solve challenges like supply path optimization (SPO), as seen in his recent event attendance.
Digital Advertising
His entire career is rooted in digital advertising and ad-tech, with a belief that advertising is the connective force at the core of the economy.
Community Building
He actively fosters community through his role with Instagram Israel+ and his personal photography project, "Model for a Day, " emphasizing offline connections.

Media Appearances

Amit has no verified media appearances

Work History

2-2025
Chief Growth Officer at Perion Network
6-2024 - 2-2025
General Manager at CodeFuel by Perion
12-2019 - 6-2024
Chief Revenue Officer (CRO) at CodeFuel by Perion
7-2017 - 11-2019
Head of Sales, Central-East Europe at Palo Alto Networks
10-2015 - 7-2017
VP Business Development, Head of Start Magazine. at Celltick

Education

2013 - 2014
Master of Laws (MA) from Bar-Ilan University
2002 - 2003
MBA from University of Derby

More Information

Social Presence :

Prographics :

Exp : 19 Location : Israel Job Level : Leadership Designation : Chief Growth Officer at Perion Network
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Insights For Selling To Amit

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amit is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Amit

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Amit move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Amit take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Amit

Personality Compatibility


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