Amr Refaey

Evaluator
DISC Type : cds

Copywriter at Malloy Industries

Cairo, Egypt

Overview

Amr is a senior copywriter specializing in conversion-driven content for B2B companies in SaaS, FinTech, and healthcare. He excels at simplifying complex ideas and has developed proprietary systems for voice-of-customer mining and homepage evaluation. He is skilled in SEO and holds a certification in content marketing.

Amr is committed to continuous learning, recently completing a course in AI Career Essentials to enhance his productivity. He is also passionate about humanitarian causes, using his platform to recruit volunteers for healthcare support in Gaza.

He has supported content strategy for platforms serving over three million users across more than 35 countries.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Conversion Copywriting
Focuses on writing persuasive, action-oriented copy for landing pages, ads, and emails, having successfully worked with over 10 clients in various sectors.
Voice-of-Customer Mining
Developed a system to extract buyer objections and insights from customer feedback, helping B2B companies refine their messaging and value propositions.
AI in Content Creation
Recently completed an AI Career Essentials program and encourages fellow copywriters to leverage AI tools to create more productive workflows.

Media Appearances

Amr has no verified media appearances

Work History

12-2025
Copywriter at Malloy Industries
10-2024 - 2-2025
Freelance Content Specialist at Salla E-Commerce Platform
9-2024
Freelance SEO Copywriter at Izam, inc.
8-2024 - 1-2025
Freelance Copywriter at VAM CONSULTING LLC
6-2024
Freelance Copywriter at Self-employed

Education

4-2022 - 7-2022
Vocational from Information Technology Institute (ITI)
7-2020 - 12-2020
Nanodegree from Udacity

More Information

Social Presence :

Prographics :

Exp : 2 Location : Cairo, Egypt Job Level : N/A Designation : Copywriter at Malloy Industries
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Insights For Selling To Amr

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amr is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Amr

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Amr move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Amr take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Amr

Personality Compatibility


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