Amrita Purkayastha in

Amrita Purkayastha

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Associate Director | Head - Digital Sales at Mercer
📍 Gurgaon, Haryana, India

As Associate Director and Head of Digital Sales at Mercer, Amrita leads marketing strategy, specializing in brand storytelling, product marketing, and sales enablement. With an MBA from EMPI Business School, colleagues describe her as sincere, smart, dependable, and a master of her profession.

Outside of work, Amrita finds deep meaning in stories, particularly the Harry Potter series, an interest she shares with her daughter. She reflects on how literary themes of love, loyalty, and courage apply to different stages of life, from career challenges to motherhood.

She founded "The Brand Yarn, " a venture where she served as the "Chief Storyteller" to help businesses craft compelling narratives.

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Experience
16 Years
Current Role
Associate Director | Head - Digital Sales
Job Level
Mid-senior
Location
Gurgaon, Haryana, India
Personality Overview

How Amrita shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amrita cares about

Brand Storytelling
Considers writing her "craft and compass, " focusing on crafting narratives that connect meaningfully with audiences and shape business stories.
Women in Leadership
She publicly reflects on the "likeability penalty" and other nuanced challenges that women navigate throughout their careers in leadership positions.
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Career

Work history

1-2026
Associate Director | Head - Digital Sales
Mercer
4-2025 - 4-2026
Associate Director Marketing
Mercer
8-2022 - 4-2025
Assistant Vice President | Content strategy and product marketing
Mercer
4-2022 - 9-2022
Regional marketing leader - APAC, Middle East and Africa
Mettl
10-2020 - 4-2022
Chief Storyteller
The Brand Yarn
In the press

Media appearances

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Education
Master of Business Administration - MBA
EMPI Business School
Bachelor of Technology - BTech
University of Rajasthan
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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