Amrita Purkayastha

Inquirer
DISC Type : dc

Associate Director | Head - Digital Sales at Mercer

Gurgaon, Haryana, India

Overview

As Associate Director and Head of Digital Sales at Mercer, Amrita leads marketing strategy, specializing in brand storytelling, product marketing, and sales enablement. With an MBA from EMPI Business School, colleagues describe her as sincere, smart, dependable, and a master of her profession.

Outside of work, Amrita finds deep meaning in stories, particularly the Harry Potter series, an interest she shares with her daughter. She reflects on how literary themes of love, loyalty, and courage apply to different stages of life, from career challenges to motherhood.

She founded "The Brand Yarn, " a venture where she served as the "Chief Storyteller" to help businesses craft compelling narratives.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Storytelling
Considers writing her "craft and compass, " focusing on crafting narratives that connect meaningfully with audiences and shape business stories.
Women in Leadership
She publicly reflects on the "likeability penalty" and other nuanced challenges that women navigate throughout their careers in leadership positions.
Leadership & Mentorship
Writes about the complexities of managing people and priorities in matrix organizations, emphasizing the importance of mentorship in navigating such environments.

Media Appearances

Amrita has no verified media appearances

Work History

1-2026
Associate Director | Head - Digital Sales at Mercer
4-2025 - 4-2026
Associate Director Marketing at Mercer
8-2022 - 4-2025
Assistant Vice President | Content strategy and product marketing at Mercer
4-2022 - 9-2022
Regional marketing leader - APAC, Middle East and Africa at Mettl
10-2020 - 4-2022
Chief Storyteller at The Brand Yarn

Education

Master of Business Administration - MBA from EMPI Business School
Bachelor of Technology - BTech from University of Rajasthan

More Information

Social Presence :

Prographics :

Exp : 16 Location : Gurgaon, Haryana, India Job Level : Mid-senior Designation : Associate Director | Head - Digital Sales at Mercer
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Insights For Selling To Amrita

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amrita is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Amrita

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Amrita move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Amrita take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Amrita

Personality Compatibility


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