Amrita Purkayastha
Inquirer · DISC type dcAs Associate Director and Head of Digital Sales at Mercer, Amrita leads marketing strategy, specializing in brand storytelling, product marketing, and sales enablement. With an MBA from EMPI Business School, colleagues describe her as sincere, smart, dependable, and a master of her profession.
Outside of work, Amrita finds deep meaning in stories, particularly the Harry Potter series, an interest she shares with her daughter. She reflects on how literary themes of love, loyalty, and courage apply to different stages of life, from career challenges to motherhood.
She founded "The Brand Yarn, " a venture where she served as the "Chief Storyteller" to help businesses craft compelling narratives.
Read the full overview →How Amrita shows up
They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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