Amy Armstrong

Wildcard
DISC Type : ics

Chief Revenue Officer, Publicis Connected Media at Publicis Groupe

New York, New York, United States

Overview

Amy Armstrong is the Chief Revenue Officer for Publicis Connected Media, leveraging her extensive experience from roles like Director at Amazon Ads and Global CEO of Initiative. She focuses on integrating sales organizations and driving growth. Amy earned her Bachelor of Science from Ithaca College.

Outside of her corporate roles, Amy is a passionate advocate for community causes. She actively supports organizations including Women in Media and Marketing and BreastCancer. org, demonstrating a commitment to both professional mentorship and personal health advocacy.

Amy was the first woman to serve as Global CEO of media agency Initiative and was named one of Adweeks Women Trailblazers in 2021.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Media & Commerce Integration
Her role at Publicis is to connect sales organizations across media, commerce, and digital agencies to drive unified growth for clients.
Revenue Strategy
As a Chief Revenue Officer, she is focused on developing new commercial models that increase value and transparency for global clients.
Empathetic Leadership
Believes leaders have a responsibility to support their people as human beings, not just as employees, especially during challenging times.

Media Appearances

Amy Armstrong joins Publicis Groupe as Chief Revenue Officer. Featured in Publicis Groupe

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Publicis names Amazon's Amy Armstrong as chief revenue officer. Featured in Ad Age

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Amy Armstrong joins Publicis Groupe as Chief Revenue Officer. Featured in MediaBrief

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Work History

3-2025
Chief Revenue Officer, Publicis Connected Media at Publicis Groupe
6-2022 - 3-2025
Director, Global Customer Development Amazon Ads at Amazon
3-2021 - 5-2022
Global CEO at Initiative
2-2017 - 3-2021
US CEO at Initiative
2-2016 - 1-2017
President at BPN Worldwide

Education

Bachelor of Science (B.S.) from Ithaca College

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York, New York, United States Job Level : Leadership Designation : Chief Revenue Officer, Publicis Connected Media at Publicis Groupe
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Amy

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Amy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Amy

Personality Compatibility


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