Amy (Ashley) Sanchez in

Amy (Ashley) Sanchez

Captain · DISC type DS
Executive Coach, Founder at Swim Against the Current
📍 San Francisco Bay Area, United States

Amy Sanchez is the Founder and an Executive Coach at Swim Against the Current®, a firm focused on strengthening leadership and helping companies scale effectively. A Professional Certified Coach (PCC) with an MBA from USC Marshall, she has prior experience in strategic and DTC marketing with companies like Dexcom and Kate Farms.

Outside of her coaching practice, Amy has a strong interest in art and international cultures, having studied art history and international business in Florence, Italy. She enjoys travel and is co-organizing a professional retreat in the Caribbean, blending personal passions with her work.

Amy is passionate about giving back, particularly through her role as a Guide at Chief, a private network designed to support and elevate women in executive leadership.

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Experience
18 Years
Current Role
Executive Coach, Founder
Location
San Francisco Bay Area, United States
Personality Overview

How Amy shows up

Planner & Achiever
Output-Driven
Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Amy cares about

Leadership Development
Her firm focuses on cultivating stronger leaders and she coaches C-suite women at Chief, addressing challenges like decision fatigue and prioritizing team well-being.
Scaling Businesses
Her company's mission is to help growing firms scale efficiently and avoid chaos, preparing them for acquisition or an IPO.
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Career

Work history

11-2017 - 1-2025
Executive Coach, Founder
Swim Against the Current
3-2022 - 12-2024
Executive Coach and Guide
Chief
4-2017 - 11-2017
Marketing Consultant, Kate Farms Marketing Director
Kate Farms
11-2015 - 3-2017
Senior Manager, DTC Marketing
Dexcom
5-2014 - 11-2015
Senior Manager, Strategic Marketing (Payer and Channel Marketing)
Dexcom
In the press

Media appearances

Amy Sanchez: “I Swim Against the Current”. Featured in Exeleon Magazine
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Executive Coach | Amy Sanchez - Swim Against the Current®. Featured in Swim Against the Current (official website)
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Education
2008 - 2010
Masters
USC Marshall School of Business
2017 - 2018
Career & Leadership Coaching
iPEC Coaching
1999 - 2003
Honors Bachelor of Science
Indiana University Bloomington
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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