Amy B.

Collaborator
DISC Type : is

Marketing Operations Manager at REI

Greater Seattle Area, United States

Overview

Amy B. is a results-driven manager at REI specializing in marketing operations, process improvement, and change management. With a Masters from the University of Washington, her expertise covers brand management, digital advertising, and cross-divisional partnering. Colleagues describe her as a "very hard worker" who excels at juggling complex projects.

She was involved in producing an innovative digital ad for an REI gear guide that used interactive scratch-off and parallax effects to engage users.

Personality Overview

Good Listener

Appreciative

Fair-minded

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Marketing Process Improvement
Her current role focuses on process design, change management, and improving operational efficiency for marketing channels at REI.
Cross-Functional Collaboration
Serves as a key liaison between marketing and internal partners like IT, Legal, Merchandising, and Digital to ensure project alignment.
Innovative Digital Ads
Her past work includes developing unique ad experiences, such as using parallax and scratch-off effects in digital publications to engage readers.

Media Appearances

Amy has no verified media appearances

Work History

1-2024
Marketing Operations Manager at REI
11-2021 - 3-2024
Cross Channel Planning & Operations Manager at REI
6-2016 - 11-2021
Senior Program Manager, Advertising & Branded Content at REI
3-2006 - 6-2008
Project/Product Manager at Waggener Edstrom
3-2005 - 3-2006
Production Coordinator & Photo Shoot Producer at Studio 3, Inc.

Education

2017 - 2018
Certificate from Cornell University
2011 - 2013
Masters from University of Washington

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Seattle Area, United States Job Level : Middle Designation : Marketing Operations Manager at REI
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Amy

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Amy take some risk or not?

  • It is unlikely that they will take many risks.

You And Amy

Personality Compatibility


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