Amy B. in

Amy B.

Login to view DISC.
Marketing Operations Manager at REI
📍 Greater Seattle Area, United States

Amy B. is a results-driven manager at REI specializing in marketing operations, process improvement, and change management. With a Masters from the University of Washington, her expertise covers brand management, digital advertising, and cross-divisional partnering. Colleagues describe her as a "very hard worker" who excels at juggling complex projects.

She was involved in producing an innovative digital ad for an REI gear guide that used interactive scratch-off and parallax effects to engage users.

Read the full overview →
Experience
15 Years
Current Role
Marketing Operations Manager
Job Level
Middle
Location
Greater Seattle Area, United States
Personality Overview

How Amy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Amy cares about

Marketing Process Improvement
Her current role focuses on process design, change management, and improving operational efficiency for marketing channels at REI.
Cross-Functional Collaboration
Serves as a key liaison between marketing and internal partners like IT, Legal, Merchandising, and Digital to ensure project alignment.
+5 more topics Login to view topics
Career

Work history

1-2024
Marketing Operations Manager
REI
11-2021 - 3-2024
Cross Channel Planning & Operations Manager
REI
6-2016 - 11-2021
Senior Program Manager, Advertising & Branded Content
REI
3-2006 - 6-2008
Project/Product Manager
Waggener Edstrom
3-2005 - 3-2006
Production Coordinator & Photo Shoot Producer
Studio 3, Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2018
Certificate
Cornell University
2011 - 2013
Masters
University of Washington
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other REI Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Amy. Free, 10 seconds.