Amy Bowering

Wildcard
DISC Type : ics

Global Marketing Director at Urban Science

Pleasant Ridge, Michigan, United States

Overview

Amy Bowering is the Global Marketing Director at Urban Science, a company specializing in sales and marketing solutions for the automotive industry. Her career includes extensive agency-side experience in account management roles at Mullen and JWT, providing her with a deep understanding of marketing communications and strategy.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Data-Driven Sales
Her social media activity emphasizes using near-real-time sales data to identify ready-to-buy leads and improve marketing ROI.
Automotive Marketing
She actively promotes content related to improving automotive marketing effectiveness and aftersales performance in the auto sector.
Team Building
She has posted about hiring for her growing marketing communications team, indicating a focus on talent acquisition and team development.

Media Appearances

Amy has no verified media appearances

Work History

5-2007
Global Marketing Director at Urban Science
11-2004 - 5-2007
Account Director at Mullen
10-2002 - 11-2004
Account Supervisor at Mullen
2-2002 - 10-2002
Senior Account Executive at Mullen
10-2000 - 2-2002
Senior Account Executive at JWT

Education

1994 - 1998
Education details unavailable from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 27 Location : Pleasant Ridge, Michigan, United States Job Level : Mid-senior Designation : Global Marketing Director at Urban Science
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Amy

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Amy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Amy

Personality Compatibility


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