Amy Gustafson

Questioner
DISC Type : c

Media Director at CSK Advertising

Pittsburgh, Pennsylvania, United States

Overview

Amy has no verified overview

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

2-2021
Media Director at CSK Advertising
8-2017 - 2-2021
Associate Director of Media Services at RJW Media
3-2013 - 8-2017
VP, Director of Broadcast at Gatesman
4-2012 - 3-2013
Associate Media Director at Brunner
11-2009 - 4-2012
Broadcast Buying Director at Yellow Submarine Marketing & Communicatins

Education

1982 - 1986
Education details unavailable from Greater Latrobe High School
Master's Degree from Point Park University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Pittsburgh, Pennsylvania, United States Job Level : Mid-senior Designation : Media Director at CSK Advertising
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Amy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Amy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Amy

Personality Compatibility


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