Amy Hardcastle

Examiner
DISC Type : cs

Member Concierge (amy@adclub.org) at The Ad Club

Boston, Massachusetts, United States

Overview

Amy has no verified overview

Personality Overview

Process Oriented

Status Quo Seeker

Overcautious

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

3-2025
Member Concierge (amy@adclub.org) at The Ad Club
9-2022 - 1-2025
Field Service, Quality Performance and Innovation Lead at Blue Cross Blue Shield of Massachusetts
7-2018 - 9-2022
Senior Director, Creative Services at Blue Cross Blue Shield of Massachusetts
8-2014 - 7-2018
Vice President, Development Marketing at Archdiocese of Boston
3-1990 - 2-2014
Senior Vice President at Hill Holliday

Education

Bachelor of Arts - BA from Ohio University
Life from Massachusetts Association of Insurance Agents (MAIA)

More Information

Social Presence :

Prographics :

Exp : 35 Location : Boston, Massachusetts, United States Job Level : N/A Designation : Member Concierge (amy@adclub.org) at The Ad Club
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Amy

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Amy take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Amy

Personality Compatibility


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