Ana Carolina De Araujo Almeida Rosa in

Ana Carolina De Araujo Almeida Rosa

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Diretora de Estratégia e Gestão at Solfácil
📍 São Paulo, São Paulo, Brazil

Ana Carolina de Araujo Almeida Rosa is the Strategy Operations Director at Solfácil, leveraging extensive experience from leadership roles at GPA, Creditas, and Bain & Company. An MBA graduate from Northwesterns Kellogg School, she specializes in corporate turnarounds, customer experience, and data-driven strategy across the retail, fintech, and energy sectors.

Outside of her core strategic functions, she shows a strong interest in fostering positive workplace environments. Her public shares indicate a passion for promoting gender equity, improving company culture, and staying current with innovative trends in human resources and people management.

Her team at GPA won the prestigious CONAREC award in 2023, recognizing their success in delivering an outstanding customer experience.

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Experience
16 Years
Current Role
Diretora de Estratégia e Gestão
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Ana cares about

Corporate Turnarounds
She led the strategic projects agenda for GPA's successful three-year turnaround plan, defining key metrics and governance with C-level executives.
Customer Experience
Her title at GPA explicitly included CX, and she proudly celebrated her team winning the CONAREC 2023 award for customer experience excellence.
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Career

Work history

7-2025
Diretora de Estratégia e Gestão
Solfácil
8-2023 - 12-2024
Diretora de estratégia, CX e data & analytics
GPA
1-2023 - 8-2023
Diretora de estratégia e projetos
GPA
9-2021 - 2-2023
Strategic Marketing Director
Creditas
7-2020 - 9-2021
Senior Manager
Bain & Company
In the press

Media appearances

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Education
2015 - 2017
Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management
7-2007 - 12-2011
Bacharelado em Administração
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

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