Ana Castro

Critic
DISC Type : C

General Manager at CP Group

Miami, Florida, United States

Overview

Ana has no verified overview

Personality Overview

ROI Driven

Critic

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

12-2015
General Manager at CP Group
8-2011 - 12-2015
Property Manager at CP Group
9-2008 - 8-2011
Property Manager at Stiles
10-2005 - 8-2008
Assistant Property Manager at Stiles
Property Accountant at Cardinal Management

Education

Master of Business Administration (M.B.A) from Florida International University
Bachelor of Business Administration (BBA) from Florida International University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Miami, Florida, United States Job Level : Senior Designation : General Manager at CP Group
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ana

Personality Compatibility


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