Ana Kornegay

Captain
DISC Type : DS

VP of Marketing at Santo Spirits

Raleigh, North Carolina, United States

Overview

Ana Kornegay is the VP of Marketing at Santo Spirits, where she drives insight-led brand strategies. With extensive experience from her long tenure at Brown-Forman, she specializes in blending data-rich analysis with creative execution to foster growth. Described by colleagues as "wickedly smart, " "exceptional, " and an "outstanding team member, " she holds an MBA from Wake Forest University.

Driven by a desire for continuous learning, Ana is passionate about the beverage alcohol industry and enjoys conducting "market research" by exploring cocktail programs. She is also a proponent of professional development, having created marketing curriculums and earned a Coaching Certification, reflecting her commitment to team leadership and mentorship.

During her time at Brown-Forman, Ana led a strategic overhaul of sports partnerships that increased sales in sporting venues by 10X.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Storytelling
Her marketing philosophy centers on creating memorable, positive, and authentic experiences that connect consumers to a brand's story and heritage.
Data-Driven Strategy
Emphasizes being a "data detective" to understand the 'why' behind consumer trends, using insights to build effective, targeted marketing initiatives.
Beverage Alcohol Industry
A two-decade veteran of the spirits industry, she expresses a genuine passion for the craft, makers, and partners within the beverage alcohol community.

Media Appearances

Ana has no verified media appearances

Work History

4-2022
VP of Marketing at Santo Spirits
4-2019
Founder at Hummingbird Branding & Marketing
5-2015 - 12-2018
National Brand Director, Jack Daniel's Craft & Luxury Brands at Brown-Forman
9-2013 - 4-2015
Division Marketing Manager at Brown-Forman
9-2011 - 9-2013
Field Marketing Manager, Jack Daniel's Family of Brands at Brown-Forman

Education

8-2020 - 7-2022
Master of Science - MS from University of Maryland School of Graduate Studies
2003 - 2005
MBA from Wake Forest University School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : VP of Marketing at Santo Spirits
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ana

Personality Compatibility


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