Ana Kornegay in

Ana Kornegay

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VP of Marketing at Santo Spirits
📍 Raleigh, North Carolina, United States

Ana Kornegay is the VP of Marketing at Santo Spirits, where she drives insight-led brand strategies. With extensive experience from her long tenure at Brown-Forman, she specializes in blending data-rich analysis with creative execution to foster growth. Described by colleagues as "wickedly smart, " "exceptional, " and an "outstanding team member, " she holds an MBA from Wake Forest University.

Driven by a desire for continuous learning, Ana is passionate about the beverage alcohol industry and enjoys conducting "market research" by exploring cocktail programs. She is also a proponent of professional development, having created marketing curriculums and earned a Coaching Certification, reflecting her commitment to team leadership and mentorship.

During her time at Brown-Forman, Ana led a strategic overhaul of sports partnerships that increased sales in sporting venues by 10X.

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Experience
14 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Raleigh, North Carolina, United States
Personality Overview

How Ana shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ana cares about

Brand Storytelling
Her marketing philosophy centers on creating memorable, positive, and authentic experiences that connect consumers to a brand's story and heritage.
Data-Driven Strategy
Emphasizes being a "data detective" to understand the 'why' behind consumer trends, using insights to build effective, targeted marketing initiatives.
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Career

Work history

4-2022
VP of Marketing
Santo Spirits
4-2019
Founder
Hummingbird Branding & Marketing
5-2015 - 12-2018
National Brand Director, Jack Daniel's Craft & Luxury Brands
Brown-Forman
9-2013 - 4-2015
Division Marketing Manager
Brown-Forman
9-2011 - 9-2013
Field Marketing Manager, Jack Daniel's Family of Brands
Brown-Forman
In the press

Media appearances

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Education
8-2020 - 7-2022
Master of Science - MS
University of Maryland School of Graduate Studies
2003 - 2005
MBA
Wake Forest University School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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