Ana Vitoria Baraldi in

Ana Vitoria Baraldi

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Especialista Pedagógica – Inovação e Estratégia de Produto at Árvore
📍 São Paulo, São Paulo, Brazil

Ana Vitoria is a product and partnership specialist at Árvore, focusing on educational innovation and the Science of Reading. She transitioned from a leadership career in fintech, having worked at Provi and Guiabolso, to edtech, where she bridges pedagogical needs with product strategy. Colleagues describe her as genuine, competent, and empathetic.

She is passionate about fostering innovation through the exchange of diverse ideas and is driven to deepen her knowledge of impact businesses. Ana Vitoria also created "Invista como uma Garota, " an initiative to make finance and investments more accessible, especially for women, demonstrating her commitment to empowerment.

Unique fact: She founded a financial education project called "Invista como uma Garota" to promote financial sorority and empower women investors.

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Experience
7 Years
Current Role
Especialista Pedagógica – Inovação e Estratégia de Produto
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ana cares about

Science of Reading
As a Pedagogical Specialist, she focuses on aligning Árvore's product strategy with the scientific principles of reading and literacy, and recently presented at a national literacy conference.
EdTech Innovation
She leads the creation of new educational offerings at Árvore, from pedagogical concept to business model, and has implemented no-code labs to accelerate learning and reduce implementation risks.
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Career

Work history

10-2025
Especialista Pedagógica – Inovação e Estratégia de Produto
Árvore
11-2024 - 10-2025
Estrategista de Ofertas Educacionais
Árvore
12-2022 - 11-2024
Senior Product Manager
Árvore
3-2022 - 7-2022
Head of Product and Design
Provi
5-2021 - 3-2022
Head of Product
Provi
In the press

Media appearances

Ana Vitória – Podcast featuring Ana Vitoria Baraldi (Especialista Pedagógica – Inovação e Estratégia de Produto, Árvore). Featured in Apple Podcasts
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Education
9-2025 - 9-2027
Pós-graduação Lato Sensu - Especialização
Instituto Vera Cruz
9-2025 - 9-2027
Licenciatura em Pedagogia
Pedagogia para Liberdade
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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