Ana Vitoria Baraldi

Judge
DISC Type : Dc

Especialista Pedagógica – Inovação e Estratégia de Produto at Árvore

São Paulo, São Paulo, Brazil

Overview

Ana Vitoria is a product and partnership specialist at Árvore, focusing on educational innovation and the Science of Reading. She transitioned from a leadership career in fintech, having worked at Provi and Guiabolso, to edtech, where she bridges pedagogical needs with product strategy. Colleagues describe her as genuine, competent, and empathetic.

She is passionate about fostering innovation through the exchange of diverse ideas and is driven to deepen her knowledge of impact businesses. Ana Vitoria also created "Invista como uma Garota, " an initiative to make finance and investments more accessible, especially for women, demonstrating her commitment to empowerment.

Unique fact: She founded a financial education project called "Invista como uma Garota" to promote financial sorority and empower women investors.

Personality Overview

Demanding

Fast But Wary

Features Driven

They respond well to strong and respectful communication.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Science of Reading
As a Pedagogical Specialist, she focuses on aligning Árvore's product strategy with the scientific principles of reading and literacy, and recently presented at a national literacy conference.
EdTech Innovation
She leads the creation of new educational offerings at Árvore, from pedagogical concept to business model, and has implemented no-code labs to accelerate learning and reduce implementation risks.
Financial Empowerment
Through her "Invista como uma Garota" initiative, she is passionate about making finance and investments accessible, fostering supportive learning environments for women.

Media Appearances

Ana Vitória – Podcast featuring Ana Vitoria Baraldi (Especialista Pedagógica – Inovação e Estratégia de Produto, Árvore). Featured in Apple Podcasts

See Now

Work History

10-2025
Especialista Pedagógica – Inovação e Estratégia de Produto at Árvore
11-2024 - 10-2025
Estrategista de Ofertas Educacionais at Árvore
12-2022 - 11-2024
Senior Product Manager at Árvore
3-2022 - 7-2022
Head of Product and Design at Provi
5-2021 - 3-2022
Head of Product at Provi

Education

9-2025 - 9-2027
Pós-graduação Lato Sensu - Especialização from Instituto Vera Cruz
9-2025 - 9-2027
Licenciatura em Pedagogia from Pedagogia para Liberdade

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Especialista Pedagógica – Inovação e Estratégia de Produto at Árvore
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Insights For Selling To Ana Vitoria

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Vitoria is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ana Vitoria

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ana Vitoria move?

  • If convinced, they can reach decisions quite fast.
  • Can Ana Vitoria take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ana Vitoria

Personality Compatibility


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