Ana Williams is the Owner and Director of Spark Communications, a B2B tech PR agency. She specializes in translating complex technology concepts into compelling stories that drive business outcomes. Described as an impressive and thoughtful leader with incredible contacts, she is a graduate of The University of Manchester and is passionate about creating a positive workplace culture.
Outside of work, Ana is a family woman and a roller derby enthusiast. Her background includes studying Spanish Language and Literature at the Universidad Autónoma de Madrid, reflecting a deep appreciation for language and culture. She is also noted as being a fan of Estrella beer.
Unique fact: Ana is a roller derby enthusiast, bringing a competitive and strategic edge to her life outside the office.
Read the full overview →They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They respond well to confident salespeople.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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