Anand Jain in

Anand Jain

Trailblazer · DISC type DI
Co-founder + Product Marketing at CleverTap
📍 Mumbai, Maharashtra, India

Anand Jain is an entrepreneur and product builder with over 30 years of experience. As the Co-founder of CleverTap, he focuses on product marketing and strategy for the AI-powered user retention platform. He previously founded the startup burrp! , which was acquired in 2009, and holds a B. Com from Sahajanand Arts & Commerce College.

He is passionate about leveraging data, AI, and machine learning to generate behavioral insights and optimize user experiences. His work focuses on helping digital-first businesses unlock customer lifetime value through personalization and automated campaign orchestration, with a core focus on solving for scale, speed, and security.

Anand holds a patent for real-time granular user segmentation and developed a technique at a prior company to reduce video-on-demand bandwidth bills by 30%.

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Experience
26 Years
Current Role
Co-founder + Product Marketing
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

How Anand shows up

Friendly But Fast
Values Relationships
Persuasive

They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Priorities

Topics Anand cares about

AI in Personalization
He frequently posts about CleverTap's CleverAI™ engine and its leadership recognition from Gartner for Personalization Engines, emphasizing a shift to real-time, 1: 1 engagement.
User Retention
As the co-founder of the #1 user retention platform, his work is dedicated to helping companies unlock customer lifetime value and reduce churn.
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Career

Work history

4-2025
Co-founder + Product Marketing
CleverTap
9-2021
Product
CleverTap
9-2021 - 4-2025
Co-founder + Product
CleverTap
7-2013 - 9-2021
Co-founder & Chief Strategy Officer
CleverTap
2-2012 - 6-2013
Head - Engineering & IT
Network18 Media & Investments Ltd.
In the press

Media appearances

Part 1: Anand Jain of CleverTap on Starting With – First Principles. Featured in Apple Podcasts
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Part 2: Anand Jain of CleverTap on Starting With – First Principles. Featured in Apple Podcasts
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Education
1993 - 1996
B.Com
Sahajanand Arts & Commerce College
1983 - 1993
HSC
St. Xaviers High School
1998 - 1998
Diploma
CDAC
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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