Anand Jain in

Anand Jain

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Co-founder + Product Marketing at CleverTap
📍 Mumbai, Maharashtra, India

Anand Jain is an entrepreneur and product builder with over 30 years of experience. As the Co-founder of CleverTap, he focuses on product marketing and strategy for the AI-powered user retention platform. He previously founded the startup burrp! , which was acquired in 2009, and holds a B. Com from Sahajanand Arts & Commerce College.

He is passionate about leveraging data, AI, and machine learning to generate behavioral insights and optimize user experiences. His work focuses on helping digital-first businesses unlock customer lifetime value through personalization and automated campaign orchestration, with a core focus on solving for scale, speed, and security.

Anand holds a patent for real-time granular user segmentation and developed a technique at a prior company to reduce video-on-demand bandwidth bills by 30%.

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Experience
26 Years
Current Role
Co-founder + Product Marketing
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

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Priorities

Topics Anand cares about

AI in Personalization
He frequently posts about CleverTap's CleverAI™ engine and its leadership recognition from Gartner for Personalization Engines, emphasizing a shift to real-time, 1: 1 engagement.
User Retention
As the co-founder of the #1 user retention platform, his work is dedicated to helping companies unlock customer lifetime value and reduce churn.
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Career

Work history

4-2025
Co-founder + Product Marketing
CleverTap
9-2021
Product
CleverTap
9-2021 - 4-2025
Co-founder + Product
CleverTap
7-2013 - 9-2021
Co-founder & Chief Strategy Officer
CleverTap
2-2012 - 6-2013
Head - Engineering & IT
Network18 Media & Investments Ltd.
In the press

Media appearances

Part 1: Anand Jain of CleverTap on Starting With – First Principles. Featured in Apple Podcasts
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Part 2: Anand Jain of CleverTap on Starting With – First Principles. Featured in Apple Podcasts
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Education
1993 - 1996
B.Com
Sahajanand Arts & Commerce College
1983 - 1993
HSC
St. Xaviers High School
1998 - 1998
Diploma
CDAC
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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