André Adolfs in

André Adolfs

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Owner - Commercial Director at AA Foods
📍 Netherlands

André is the Commercial Director and owner of AA Foods, a commercial agency specializing in launching foreign food and beverage brands into the Dutch retail market. An alumnus of Nyenrode Business University, he leverages deep expertise in sales and business development to manage market entry for innovative companies.

Beyond his commercial work, André is deeply engaged in his community. He serves as a Board Member for the Waterschap Rijn en IJssel (regional water board) and is the Party Chairman for the BBB political party within that board. He also shares his knowledge as a guest lecturer on Food & Business.

Unique fact: André combines his extensive career in the food industry with active participation in local politics and water management.

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Experience
17 Years
Current Role
Owner - Commercial Director
Job Level
Mid-senior
Location
Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics André cares about

Dutch Food Retail
His agency, AA Foods, is dedicated to helping international food brands successfully penetrate the Dutch retail landscape, working with major players like Albert Heijn.
New Brand Entry
He focuses on the complete go-to-market strategy for foreign brands, acting as their commercial office to establish a strong presence in the Netherlands.
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Career

Work history

4-2008
Owner - Commercial Director
AA Foods
7-2021
Sales Nederland - Food & Non-Food retail + OOH
CONTINENTAL SWEETS BENELUX
11-2022
Guest lecturer Food & Business
Hogeschool van Arnhem en Nijmegen
3-2023
Board Member - Algemeen Bestuurslid
Waterschap Rijn en IJssel
12-2022
Party Chairman - Fractievoorzitter Waterschap Rijn en IJssel
BBB BoerBurgerBeweging
In the press

Media appearances

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Education
Business Administration and Management
Hult Ashridge Executive Education
Master's degree
Nyenrode Business University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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