André Luiz Souza in

André Luiz Souza

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Head de Canais/Produtos Digitais: Growth, E-commerce, CRM e Conectividade at Audi do Brasil
📍 São Paulo, Brazil

André Luiz Souza is a digital channels executive with 15 years of experience driving growth at multinational firms like Audi, General Motors, and Vivo. He specializes in e-commerce, CRM, and AI-driven digital transformation. Colleagues describe him as practical, analytical, and results-oriented, a view supported by his Executive MBA.

He has a keen interest in leadership that fosters focus and avoids strategic risks from a lack of clarity. André is also committed to continuous professional development, recently earning a certification in Artificial Intelligence and Computational Intelligence.

He drove a 600% increase in digital sales at Vivo and boosted digital participation by over 100% at General Motors.

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Experience
11 Years
Current Role
Head de Canais/Produtos Digitais: Growth, E-commerce, CRM e Conectividade
Location
São Paulo, Brazil
Personality Overview

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Priorities

Topics André cares about

AI in Automotive
His current role at Audi, past experience at GM, and recent AI certifications show a focus on connected cars and AI-powered chatbots to enhance the customer experience.
Digital Growth
He has a proven track record of delivering exponential growth, including boosting digital sales and channel participation by over 100% at major multinational companies.
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Career

Work history

6-2024
Head de Canais/Produtos Digitais: Growth, E-commerce, CRM e Conectividade
Audi do Brasil
11-2022 - 5-2024
Coordenador de Canais/Produtos Digitais: Growth, E-commerce, CRM ChatBot LATAM
General Motors
11-2017 - 10-2022
Consultor de Canais/Produtos Digitais: Growth, Mídia, E-commerce e CRM
Vivo (Telefônica Brasil)
12-2014 - 10-2017
Analista de CRM e Customer Experience Sênior
Grupo Casas Bahia
12-2013 - 11-2014
Analista de Planejamento Comercial Sênior
LATAM Airlines
In the press

Media appearances

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Education
2011 - 2012
Executive MBA
USCS - Universidade Municipal de São Caetano do Sul
2006 - 2010
Bacharelado
Universidade Anhanguera São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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