André Rossi

Judge
DISC Type : Dc

Global Head of Growth & Marketing (Autocompara) at Santander

São Paulo, São Paulo, Brazil

Overview

André Rossi is the Global Head of Growth & Marketing for Santanders Autocompara, specializing in the fintech and insurtech sectors. With a background in consulting and cryptocurrency, he excels in driving customer acquisition and brand growth. He holds an MSc in Digital Business from the University of London and is described by colleagues as a natural and attentive leader.

His recent activities suggest a professional interest in motorsports, having led Autocomparas sponsorship of a racing event at the Interlagos circuit in Brazil. He emphasizes the importance of learning from customers and fostering strong team collaboration, frequently traveling to connect with his teams in Latin America.

He is a self-proclaimed "AI Marketing Enthusiast, " focusing on leveraging new technologies for business growth.

Personality Overview

Generally Skeptic

Features Driven

Quality Focused

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Growth Marketing
His entire career, from BTG Pactual to his current role at Santander, is focused on creating and leading high-performance growth marketing strategies and teams.
Insurtech Innovation
He is leading the launch of Autocompara's new global brand with a mission to make insurance more accessible and easier for everyone.
AI in Marketing
He identifies himself as an "AI Marketing Enthusiastic" in his professional headline, indicating a strong interest in applying artificial intelligence to his field.

Media Appearances

André has no verified media appearances

Work History

11-2024
Global Head of Growth & Marketing (Autocompara) at Santander
4-2024 - 9-2024
Head of Marketing & Growth at Up.p
1-2022
Marketing & Growth Consultant at Bend.
1-2020 - 1-2022
Head of Marketing Operations at BTG Pactual
5-2019 - 1-2020
Marketing Manager at BTG Pactual

Education

8-2023 - 9-2024
Master's degree from Birkbeck, University of London
11-2022 - 2-2023
Digital Strategies for Business from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Global Head of Growth & Marketing (Autocompara) at Santander
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Insights For Selling To André

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with André is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from André

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will André move?

  • If convinced, they can reach decisions quite fast.
  • Can André take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And André

Personality Compatibility


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