Andrés Ontaneda

Sharpshooter
DISC Type : CD

CEO at Corvera Holdings

Cumbaya, Pichincha, Ecuador

Overview

Andrés Ontaneda is an AI and digital transformation executive with over 20 years of experience, currently serving as CEO of TRD Digital and Regional Head of Digital Strategy for KFC. A serial entrepreneur with three founder-led exits, colleagues describe him as a visionary and a great professional. He holds an M. S. from SBS Swiss Business School.

Outside of his primary roles, Andrés is passionate about fostering entrepreneurship, serving as a business mentor for Endeavor Ecuador. He has a strong interest in the creative advertising world, demonstrated by his multiple awards from advertising festivals and his professional interests in major agencies like Ogilvy and DDB.

His company, TRD Digital, was the first in Ecuador to achieve the AWS Generative AI Services Competency.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Applied AI
As CEO of an AI-first company and an AI leader at KFC, he focuses on applying AI to achieve measurable commercial outcomes. He recently completed certifications in Claude.
Digital Transformation
He leads digital revenue and technology platforms for KFC across six Latin American markets and builds proprietary SaaS and AI platforms for retail and eCommerce clients.
Entrepreneurial Mentorship
As a mentor for Endeavor Ecuador, he advises high-impact entrepreneurs on technology strategy, product development, and scaling their operations.

Media Appearances

Andrés has no verified media appearances

Work History

6-2025
CEO at Corvera Holdings
5-2025
Regional Head of Digital Strategy and Analytics at KFC
5-2023
Business Mentor at Endeavor Ecuador
6-2022
Chief Executive Officer at TRD Digital
5-2018 - 6-2022
Chief Innovation Officer at TRD Digital

Education

2017 - 2018
M.S. from SBS Swiss Business School
2001 - 2008
B.A. from Universidad San Francisco de Quito

More Information

Social Presence :

Prographics :

Exp : 15 Location : Cumbaya, Pichincha, Ecuador Job Level : Leadership Designation : CEO at Corvera Holdings
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Insights For Selling To Andrés

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrés is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrés

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrés move?

  • They can take decisions very fast if you manage to convince them.
  • Can Andrés take some risk or not?

  • The risks don’t matter much to them.

You And Andrés

Personality Compatibility


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