Andre Paiva

Evaluator
DISC Type : DCS

Gerente de Trade Marketing Categorias-Foods at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Andre Paiva is a marketing leader with 13 years of experience in the consumer goods and entertainment sectors at companies like PepsiCo and Warner Bros. He specializes in trade marketing, strategic planning, and channel strategy, holding an MBA in Marketing. Colleagues describe him as dedicated, energetic, and highly motivated.

His career is marked by a unique transition from managing marketing for games, video, and series at Warner Bros. to leading trade marketing for major food brands at PepsiCo.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Shopper & Trade Marketing
Currently leads Trade Marketing for food categories at PepsiCo, focusing on shopper strategies for brands like Toddy, Quaker, and Kero Coco.
Entertainment Marketing
Spent several years at Warner Bros. Entertainment, where he coordinated retail marketing, events, and trade plans for the Games, Video, and Series categories.
Channel & Category Strategy
His expertise includes developing strategies for different trade channels, digital trade, and category management to drive growth and market presence.

Media Appearances

Andre has no verified media appearances

Work History

11-2024
Gerente de Trade Marketing Categorias-Foods at PepsiCo
9-2023 - 11-2024
Shopper Marketing Manager at PepsiCo
7-2021 - 9-2023
Trade Marketing Coordinator at PepsiCo
1-2018 - 12-2020
Retail Marketing and Events Coordinator at Warner Bros. Entertainment
1-2017 - 1-2018
Trade Marketing Analyst at Warner Bros. Entertainment

Education

2018 - 2020
Post Graduation in Comunicação and Digital Marketing from FAAP - Fundação Armando Alvares Penteado
2012 - 2013
MBA in Marketing from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de Trade Marketing Categorias-Foods at PepsiCo
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Insights For Selling To Andre

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Andre

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Andre move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Andre take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Andre

Personality Compatibility


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