Andre Paiva in

Andre Paiva

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Gerente de Trade Marketing Categorias-Foods at PepsiCo
📍 São Paulo, São Paulo, Brazil

Andre Paiva is a marketing leader with 13 years of experience in the consumer goods and entertainment sectors at companies like PepsiCo and Warner Bros. He specializes in trade marketing, strategic planning, and channel strategy, holding an MBA in Marketing. Colleagues describe him as dedicated, energetic, and highly motivated.

His career is marked by a unique transition from managing marketing for games, video, and series at Warner Bros. to leading trade marketing for major food brands at PepsiCo.

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Experience
13 Years
Current Role
Gerente de Trade Marketing Categorias-Foods
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
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Priorities

Topics Andre cares about

Shopper & Trade Marketing
Currently leads Trade Marketing for food categories at PepsiCo, focusing on shopper strategies for brands like Toddy, Quaker, and Kero Coco.
Entertainment Marketing
Spent several years at Warner Bros. Entertainment, where he coordinated retail marketing, events, and trade plans for the Games, Video, and Series categories.
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Career

Work history

11-2024
Gerente de Trade Marketing Categorias-Foods
PepsiCo
9-2023 - 11-2024
Shopper Marketing Manager
PepsiCo
7-2021 - 9-2023
Trade Marketing Coordinator
PepsiCo
1-2018 - 12-2020
Retail Marketing and Events Coordinator
Warner Bros. Entertainment
1-2017 - 1-2018
Trade Marketing Analyst
Warner Bros. Entertainment
In the press

Media appearances

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Education
2018 - 2020
Post Graduation in Comunicação and Digital Marketing
FAAP - Fundação Armando Alvares Penteado
2012 - 2013
MBA in Marketing
Pontifícia Universidade Católica de São Paulo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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