Andrea Basunti
Login to view DISC.Andrea Basunti is an expert brand and cultural strategist, semiotician, and the Founder of Meaning Agency. He advises major companies like Meta and Ferrero on turning cultural shifts into strategic advantages. He holds an MSc from The London School of Economics and is frequently described as a creative, incisive, and thoughtful storyteller.
He is passionate about education, serving as a Visiting Practitioner and Lecturer at prestigious institutions like Central Saint Martins and Imperial College London. He describes mentoring and workshopping with students as a "treat" and finds teaching to be a "thoroughly energising" experience, demonstrating a genuine commitment to nurturing upcoming talent.
Andrea specializes in semiotics, using the study of cultural signs and symbols to help brands decode culture and identify opportunities for growth and innovation.
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