Andrea Bumstead 🩷

Enigma
DISC Type : DIC

CEO & Founder at CS Impact

Canada

Overview

Andrea Bumstead is the CEO & Founder of CS Impac, where she turns Customer Success into a revenue engine for B2B SaaS companies. A graduate of Wilfrid Laurier University, she was pivotal in Procores growth and successful IPO. People who have worked with her often describe her as energetic, engaging, and authentic.

Outside of her consulting work, Andrea is a passionate public speaker and trainer who connects with audiences through humor, heart, and storytelling. She dedicates time to mentoring others in her field and values connecting with peers from various business functions to gain diverse perspectives on industry challenges.

She is recognized as a TOP 100 Customer Success Influencer and is known for creating the viral "15-Minute QBR" framework.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

CS as Revenue
Her entire professional focus is on transforming customer success from a cost center into a primary revenue and growth engine for B2B SaaS companies.
SaaS Scaling
Specializes in helping companies scale from $50M to $150M ARR by implementing systems and strategies for predictable renewals and expansion.
Go-to-Market Strategy
Frequently discusses examining and aligning GTM strategy through a customer-centric lens to drive growth and retention.

Media Appearances

Andrea has no verified media appearances

Work History

10-2024
CEO & Founder at CS Impact
10-2024
Public Speaker, Trainer and Workshop Facilitator at CS Impact
3-2025
Ambassador at Winning by Design
1-2024 - 2-2025
Vice President of Customer Success at Kindsight
5-2022 - 1-2024
Vice President of Customer Success at Revenue.io

Education

Honours Bachelor of Arts from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Canada Job Level : Leadership Designation : CEO & Founder at CS Impact
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Andrea

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Andrea take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Andrea

Personality Compatibility


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