Andrea Cruz Borrero

Questioner
DISC Type : c

Junior Brand Manager at Colgate-Palmolive

Cali, Valle del Cauca, Colombia

Overview

Andrea Cruz Borrero is a Junior Brand Manager at Colgate-Palmolive, focusing on Brand Development for the Home Care division. She has progressed through several marketing roles within the company since starting as an intern. She holds a dual degree in Marketing and Business Administration from Pontificia Universidad Javeriana.

Upon graduating, she received the Javeriano Academic Order of Merit and a medal of honor for her outstanding academic performance.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Brand Management
Her career has been dedicated to brand management at Colgate-Palmolive, with roles managing brands like Protex and Palmolive for the Andean region.
Home Care Products
Her most recent promotion is to Junior Brand Manager for Brand Development in the Home Care category, making this her current area of focus.
Digital Marketing
She holds a certification in the fundamentals of digital marketing, indicating an interest in leveraging digital channels for brand growth.

Media Appearances

Andrea has no verified media appearances

Work History

5-2025
Junior Brand Manager at Colgate-Palmolive
2-2025 - 5-2025
Jr Brand Manager Trainee Andina at Colgate-Palmolive
1-2024 - 1-2025
Marketing Intern at Colgate-Palmolive
1-2022 - 1-2024
Marketing Manager at Bera Moda
11-2022 - 12-2022
Sales Intern at Padova

Education

2022 - 2022
International Diploma from Universidad Pontificia Comillas
2021 - 2024
Marketing from Pontificia Universidad Javeriana Cali

More Information

Social Presence :

Prographics :

Exp : 2 Location : Cali, Valle del Cauca, Colombia Job Level : Middle Designation : Junior Brand Manager at Colgate-Palmolive
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andrea take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Andrea

Personality Compatibility


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