Andrea Fernández Romero in

Andrea Fernández Romero

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Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso at Nestlé
📍 Barcelona, Catalonia, Spain

Andrea is a Trade Marketing Manager Coffee at Nestlé, with over seven years of experience in FMCG, specializing in brand strategy, e-commerce, and sales development. She has a Master of Business Administration from OMNES Education.

Andrea is passionate about marketing and sales, and has demonstrated a strong interest in embracing new technologies. She also actively participates in industry events like the MWC.

People often describe Andrea as responsible, organized, proactive, and hardworking, with a cheerful disposition.

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Experience
10 Years
Current Role
Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso
Location
Barcelona, Catalonia, Spain
Personality Overview

How Andrea shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andrea cares about

Trade Marketing Strategy
Her current role as Trade Marketing Manager and previous experience in Category Sales Development at Nestlé highlight her focus on defining and implementing brand strategies.
eCommerce Sales Growth
As eCommerce Sales Lead Coffee, she was responsible for strategic development across online channels and managing stakeholder relationships to maximize product visibility.
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Career

Work history

7-2024
Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso
Nestlé
11-2023 - 7-2024
eCommerce Sales Lead Coffee
Nestlé
5-2023 - 10-2023
Field Sales Representative
Nestlé
5-2022 - 5-2023
Brand Manager NESCAFÉ
Nestlé
3-2020 - 5-2022
Product Manager NESCAFÉ
Nestlé
In the press

Media appearances

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Education
2018 - 2019
Master of Business Administration - MBA
OMNES Education
2014 - 2018
University Degree
Universitat Pompeu Fabra
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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