Andrea Fernández Romero in

Andrea Fernández Romero

Inquirer · DISC type cd
Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso at Nestlé
📍 Barcelona, Catalonia, Spain

Andrea is a Trade Marketing Manager Coffee at Nestlé, with over seven years of experience in FMCG, specializing in brand strategy, e-commerce, and sales development. She has a Master of Business Administration from OMNES Education.

Andrea is passionate about marketing and sales, and has demonstrated a strong interest in embracing new technologies. She also actively participates in industry events like the MWC.

People often describe Andrea as responsible, organized, proactive, and hardworking, with a cheerful disposition.

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Experience
10 Years
Current Role
Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso
Location
Barcelona, Catalonia, Spain
Personality Overview

How Andrea shows up

Judgemental
Hard To Convince
ROI Conscious

They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Priorities

Topics Andrea cares about

Trade Marketing Strategy
Her current role as Trade Marketing Manager and previous experience in Category Sales Development at Nestlé highlight her focus on defining and implementing brand strategies.
eCommerce Sales Growth
As eCommerce Sales Lead Coffee, she was responsible for strategic development across online channels and managing stakeholder relationships to maximize product visibility.
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Career

Work history

7-2024
Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso
Nestlé
11-2023 - 7-2024
eCommerce Sales Lead Coffee
Nestlé
5-2023 - 10-2023
Field Sales Representative
Nestlé
5-2022 - 5-2023
Brand Manager NESCAFÉ
Nestlé
3-2020 - 5-2022
Product Manager NESCAFÉ
Nestlé
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2019
Master of Business Administration - MBA
OMNES Education
2014 - 2018
University Degree
Universitat Pompeu Fabra
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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