Andrea Fernández Romero

Inquirer
DISC Type : cd

Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso at Nestlé

Barcelona, Catalonia, Spain

Overview

Andrea is a Trade Marketing Manager Coffee at Nestlé, with over seven years of experience in FMCG, specializing in brand strategy, e-commerce, and sales development. She has a Master of Business Administration from OMNES Education.

Andrea is passionate about marketing and sales, and has demonstrated a strong interest in embracing new technologies. She also actively participates in industry events like the MWC.

People often describe Andrea as responsible, organized, proactive, and hardworking, with a cheerful disposition.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Trade Marketing Strategy
Her current role as Trade Marketing Manager and previous experience in Category Sales Development at Nestlé highlight her focus on defining and implementing brand strategies.
eCommerce Sales Growth
As eCommerce Sales Lead Coffee, she was responsible for strategic development across online channels and managing stakeholder relationships to maximize product visibility.
New Product Launches
Her experience as a Brand Manager and Product Manager at Nestlé involved leading the full roll-out of new products and campaigns in the market.

Media Appearances

Andrea has no verified media appearances

Work History

7-2024
Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso at Nestlé
11-2023 - 7-2024
eCommerce Sales Lead Coffee at Nestlé
5-2023 - 10-2023
Field Sales Representative at Nestlé
5-2022 - 5-2023
Brand Manager NESCAFÉ at Nestlé
3-2020 - 5-2022
Product Manager NESCAFÉ at Nestlé

Education

2018 - 2019
Master of Business Administration - MBA from OMNES Education
2014 - 2018
University Degree from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 10 Location : Barcelona, Catalonia, Spain Job Level : N/A Designation : Category Sales Development - Trade Marketing NESCAFÉ® Farmers Origins & STARBUCKS® by Nespresso at Nestlé
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Andrea

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Andrea take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Andrea

Personality Compatibility


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