Andrea Knebel

Evaluator
DISC Type : dsc

Global Head of People and Transformation Communications at SAP

Haan, North Rhine-Westphalia, Germany

Overview

Andrea Knebel is the Global Head of People & Transformation Communications at SAP, specializing in change management and employee engagement. Her career includes extensive leadership at Covestro, where she guided communications for major corporate transitions. Colleagues describe her as both a true inspiration and incredibly articulate.

Born in the U. S. and raised across Trinidad & Tobago, South Africa, and Germany, Andrea has a deep, personal appreciation for diverse cultures and the nuances of human connection. This global upbringing shaped her communication philosophy and passion for connecting with people from all backgrounds.

She was profoundly moved by the storytelling traditions of the San people during a visit to a heritage center in South Africa.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Transformation Communications
Her current role at SAP and previous leadership positions at Covestro are centered on guiding organizations and employees through significant change.
Corporate Culture
Describing herself as a "Culture Enthusiast, " her work has focused on cultivating new corporate cultures and strengthening employee engagement through creative campaigns.
Passionate Storytelling
She identifies as a "Passionate Storyteller" and reflects on the power of storytelling to connect people, inspired by traditions she observed in South Africa.

Media Appearances

Andrea Knebel wechselt zu SAP. Featured in KOM

See Now

Work History

1-2025
Global Head of People and Transformation Communications at SAP
7-2021
Global Head of Change Communications at Covestro
8-2016 - 7-2021
Head of Global Internal & Change Communications at Covestro
3-2015 - 7-2016
Head of Global Change Management at Covestro
7-2013 - 2-2015
Head of Global Marketing Communications Coatings, Adhesives, Specialties at Covestro

Education

1993 - 1999
M.A. from University of Düsseldorf
1988 - 1993
High School Diploma & German Abitur from German School New York

More Information

Social Presence :

Prographics :

Exp : 27 Location : Haan, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Global Head of People and Transformation Communications at SAP
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Andrea

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Andrea take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Andrea

Personality Compatibility


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