Andrea Knebel in

Andrea Knebel

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Global Head of People and Transformation Communications at SAP
📍 Haan, North Rhine-Westphalia, Germany

Andrea Knebel is the Global Head of People & Transformation Communications at SAP, specializing in change management and employee engagement. Her career includes extensive leadership at Covestro, where she guided communications for major corporate transitions. Colleagues describe her as both a true inspiration and incredibly articulate.

Born in the U. S. and raised across Trinidad & Tobago, South Africa, and Germany, Andrea has a deep, personal appreciation for diverse cultures and the nuances of human connection. This global upbringing shaped her communication philosophy and passion for connecting with people from all backgrounds.

She was profoundly moved by the storytelling traditions of the San people during a visit to a heritage center in South Africa.

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Experience
27 Years
Current Role
Global Head of People and Transformation Communications
Job Level
Mid-senior
Location
Haan, North Rhine-Westphalia, Germany
Personality Overview

How Andrea shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andrea cares about

Transformation Communications
Her current role at SAP and previous leadership positions at Covestro are centered on guiding organizations and employees through significant change.
Corporate Culture
Describing herself as a "Culture Enthusiast, " her work has focused on cultivating new corporate cultures and strengthening employee engagement through creative campaigns.
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Career

Work history

1-2025
Global Head of People and Transformation Communications
SAP
7-2021
Global Head of Change Communications
Covestro
8-2016 - 7-2021
Head of Global Internal & Change Communications
Covestro
3-2015 - 7-2016
Head of Global Change Management
Covestro
7-2013 - 2-2015
Head of Global Marketing Communications Coatings, Adhesives, Specialties
Covestro
In the press

Media appearances

Andrea Knebel wechselt zu SAP. Featured in KOM
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Education
1993 - 1999
M.A.
University of Düsseldorf
1988 - 1993
High School Diploma & German Abitur
German School New York
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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