Andrea Lopez

Questioner
DISC Type : c

Senior Director, Global CRM, Single View of Customer & Clienteling at Four Seasons Hotels and Resorts

Canada

Overview

Andrea Lopez leads as the Global Head of CRM, Single View of Customer, and Clienteling at Four Seasons Hotels and Resorts. Educated at Western University and Harvard Business School Online, she specializes in customer lifecycle management and digital marketing strategy, driving a unified customer view to enhance guest experiences.

She is passionate about building a "dream team" and is actively hiring for roles in CRM and email marketing. Andrea is focused on leveraging technology and data to implement personalized marketing strategies on a global scale for the luxury hotel brand.

Unique fact: Andrea is leading the global implementation of Salesforce Marketing Cloud to bring Four Seasons vision for customer personalization to life.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Unified Customer View
Her current and previous roles explicitly focus on creating a "Single View of Customer, " a core strategic priority for the brand.
Luxury Clienteling
A key part of her title and expertise, focusing on building high-touch, data-driven relationships with luxury hotel guests.
Marketing Team Building
Her public posts frequently center on hiring top talent and building a "dream team" to execute CRM and personalization goals.

Media Appearances

Andrea has no verified media appearances

Work History

1-2025
Senior Director, Global CRM, Single View of Customer & Clienteling at Four Seasons Hotels and Resorts
12-2021 - 2-2025
Director, Global CRM & Single View of Customer at Four Seasons Hotels and Resorts
5-2017 - 12-2021
Global CRM & Digital Strategy Lead at Four Seasons Hotels and Resorts
2016 - 2017
Advisor, Retail Partner Marketing at Aimia Inc
2015 - 2016
Client Marketing Specialist, Retail at LoyaltyOne

Education

Bachelors from Western University
Business (Core) from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 14 Location : Canada Job Level : Senior Designation : Senior Director, Global CRM, Single View of Customer & Clienteling at Four Seasons Hotels and Resorts
URL has been copied!

Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andrea take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Andrea

Personality Compatibility


Other Four Seasons Hotels and Resorts Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.