Andrea Lopez
Login to view DISC.Andrea Lopez leads as the Global Head of CRM, Single View of Customer, and Clienteling at Four Seasons Hotels and Resorts. Educated at Western University and Harvard Business School Online, she specializes in customer lifecycle management and digital marketing strategy, driving a unified customer view to enhance guest experiences.
She is passionate about building a "dream team" and is actively hiring for roles in CRM and email marketing. Andrea is focused on leveraging technology and data to implement personalized marketing strategies on a global scale for the luxury hotel brand.
Unique fact: Andrea is leading the global implementation of Salesforce Marketing Cloud to bring Four Seasons vision for customer personalization to life.
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