Andrea Morales Heerlein in

Andrea Morales Heerlein

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Omnichannel CX Chapter Lead at Roche
📍 Santiago, Santiago Metropolitan Region, Chile

Andrea is the Omnichannel CX Chapter Lead at Roche, specializing in enhancing customer and patient journeys. With a background in market research and consumer behavior from IE Business School, she has a proven track record of developing impactful CX strategies and VoC projects across the healthcare, retail, and banking sectors.

Public information does not offer details about her personal hobbies or activities outside of her professional life. Her interests appear focused on leading companies in management consulting and entertainment, such as McKinsey & Company and The Walt Disney Company, suggesting a passion for business excellence and strategic storytelling.

She co-authored the first-ever study on Patient Experience in Private Healthcare in Spain during her time at Lukkap.

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Experience
10 Years
Current Role
Omnichannel CX Chapter Lead
Location
Santiago, Santiago Metropolitan Region, Chile
Personality Overview

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Priorities

Topics Andrea cares about

Patient Experience
Her career at Roche and a foundational study she co-authored in Spain are centered on improving the patient journey, a core professional passion.
Omnichannel Strategy
Her current role as Omnichannel CX Lead at Roche and her posts about digital channels highlight her focus on creating seamless, integrated customer experiences.
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Career

Work history

5-2023
Omnichannel CX Chapter Lead
Roche
11-2020 - 6-2023
Customer Experience Strategist
Roche
3-2020 - 11-2020
Business Development Manager
Praxis Human Xperience
3-2019 - 7-2019
Project Manager
Lukkap
11-2017 - 3-2019
Senior Consultant
Lukkap
In the press

Media appearances

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Education
2016 - 2017
Master's degree
IE Business School
2011 - 2011
Master's degree
Universidad Adolfo Ibáñez
2007 - 2010
Ingeniería Comercial
Universidad Adolfo Ibáñez
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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