Andrea Quiroz

Activist
DISC Type : Cd

Council Advisor & Volunteer Board Member at The National Executive Roundtable

Miami, Florida, United States

Overview

Andrea Quiroz is a strategic leader with over a decade of experience in technology and fintech across the U. S. and Latin America. As CEO of Pragma USA, she successfully led the companys U. S. market entry. People who have worked with her describe her as an inspiring, strategic, and human-centered leader.

Outside of her executive role, Andrea is passionate about exploring leadership philosophies, drawing inspiration from various sources to reflect on personal growth and professional development. She is a Council Advisor and Board Member for The National Executive Roundtable, where she helps mentor emerging executives and shape strategic conversations.

She recently implemented a "personal board of directors" to intentionally seek diverse perspectives for her own growth.

Personality Overview

Perfectionist

Meticulous

Value Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Leadership Philosophy
Her social media posts and a recent podcast appearance focus on balancing kindness and resilience in leadership, inspired by unconventional sources like the show "Ted Lasso".
U. S. Market Entry
Spearheaded Pragma's expansion from Latin America into the highly competitive U. S. market, surpassing first-year revenue targets and establishing a strong foothold.
Human-Centered Design
Emphasizes this approach in her professional headline and innovation strategy, focusing on transforming customer insights into scalable growth initiatives.

Media Appearances

Andrea has no verified media appearances

Work History

9-2022
Council Advisor & Volunteer Board Member at The National Executive Roundtable
7-2021 - 10-2025
General Manager/CEO at PRAGMA
4-2020 - 12-2020
Professor at Future_is
8-2019 - 7-2021
Director of Innovation and New Products and Services Design at PRAGMA
6-2018 - 8-2019
Marketing Analyst at Renting Colombia SAS

Education

2012 - 2014
Master of Science in Engineering and Management from Politecnico di Torino
2008 - 2014
Ingeniera Industrial from Universidad de Antioquia

More Information

Social Presence :

Prographics :

Exp : 12 Location : Miami, Florida, United States Job Level : N/A Designation : Council Advisor & Volunteer Board Member at The National Executive Roundtable
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Andrea

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Andrea take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Andrea

Personality Compatibility


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