Andrea Swartzendruber

Critic
DISC Type : C

Principal + Co-Founder at leaders by trade

Lake Elmo, Minnesota, United States

Overview

Andrea Swartzendruber is the Principal and Co-Founder of leaders by trade, a firm focused on talent and leadership development. With over a decade of experience in the construction and retail industries, she specializes in helping individuals discover their potential by merging personal behaviors with professional realities.

Outside of work, Andrea enjoys spending time with her husband, two children, and golden retriever. She can often be found on the patio of a local brewery or enjoying a bourbon cocktail.

Her training sessions on coaching have featured creative metaphors including alligators, armadillos, and a tree of discouragement.

Personality Overview

Objective Thinker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Holistic Development
Her philosophy centers on developing the 'whole person' to lead effectively across their teams, family, and community, not just in a work setting.
Actionable Coaching
She develops and facilitates courses like "Building Trust + Coaching Essentials, " focusing on practical tactics and building strong cohort relationships.
Positive Work Culture
A core passion mentioned in her work is creating and unleashing a more positive and engaged workplace culture through targeted development programs.

Media Appearances

Andrea has no verified media appearances

Work History

10-2023
Principal + Co-Founder at leaders by trade
9-2023
Consultant | Facilitator | Founder at UntappedPotential LLC
11-2019 - 8-2023
Talent Development Lead at Western States Fire Protection
11-2017 - 11-2019
Service Operations Leader at APi Group, Inc.
12-2016 - 3-2018
Learning and Development Manager at APi Group, Inc.

Education

2010 - 2014
Bachelor of Science (BS) from University of Minnesota
2016 - 2018
Master of Arts - MA from Saint Mary's University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lake Elmo, Minnesota, United States Job Level : Leadership Designation : Principal + Co-Founder at leaders by trade
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Andrea

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andrea take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andrea

Personality Compatibility


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