Andrea Torres Canizales in

Andrea Torres Canizales

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Sr Marketing Manager - Beauty Business Unit Lead at Trafilea Tech E-commerce Group
📍 Mexico City, Mexico

Andrea is a Senior Marketing Manager and Beauty Business Unit Lead at Trafilea, specializing in creating strategies for fashion and beauty brands that connect with Millennial and Gen Z audiences. People who have worked with her describe her as committed, responsible, and proactive. She holds an Executive MBA in Fashion Business Administration.

She is passionate about empowering women in business, serving as a mentor for the "EntrepreneuHers" program at Chany Ventures to support early-stage female founders. A recent new mother, she often reflects on the challenge and importance of integrating personal and professional life, aiming to be present in both areas.

Unique fact: Before her successful career in marketing, Andrea was a lawyer specializing in corporate and contract law.

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Experience
4 Years
Current Role
Sr Marketing Manager - Beauty Business Unit Lead
Job Level
Middle
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Andrea cares about

Beauty Brand Strategy
Her entire career is focused on building and growing beauty brands through strategic marketing, brand identity, and e-commerce leadership.
Marketing to Gen Z
Her professional summary explicitly states her specialty in crafting strategies that resonate with Gen Z and Millennial audiences.
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Career

Work history

10-2024
Sr Marketing Manager - Beauty Business Unit Lead
Trafilea Tech E-commerce Group
6-2024 - 11-2024
Beauty Brand Manager - Beauty Tribe Leader
Trafilea Tech E-commerce Group
12-2023 - 6-2024
Social Media Marketing Manager
Trafilea Tech E-commerce Group
7-2022
Founder - Marketing Consultant
The Skincare Social
1-2023 - 6-2024
Mentor
Chany Ventures
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2020
Executive Master in Fashion Business Administration (MFBA)
ISEM Fashion Business School
2018 - 2018
Diplomatura
Collège LaSalle, Montréal
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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