Andrea Torres Canizales in

Andrea Torres Canizales

Judge · DISC type Dc
Sr Marketing Manager - Beauty Business Unit Lead at Trafilea Tech E-commerce Group
📍 Mexico City, Mexico

Andrea is a Senior Marketing Manager and Beauty Business Unit Lead at Trafilea, specializing in creating strategies for fashion and beauty brands that connect with Millennial and Gen Z audiences. People who have worked with her describe her as committed, responsible, and proactive. She holds an Executive MBA in Fashion Business Administration.

She is passionate about empowering women in business, serving as a mentor for the "EntrepreneuHers" program at Chany Ventures to support early-stage female founders. A recent new mother, she often reflects on the challenge and importance of integrating personal and professional life, aiming to be present in both areas.

Unique fact: Before her successful career in marketing, Andrea was a lawyer specializing in corporate and contract law.

Read the full overview →
Experience
4 Years
Current Role
Sr Marketing Manager - Beauty Business Unit Lead
Job Level
Middle
Location
Mexico City, Mexico
Personality Overview

How Andrea shows up

Fast But Wary
Quality Focused
Generally Skeptic

They are not always relationship oriented. More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Priorities

Topics Andrea cares about

Beauty Brand Strategy
Her entire career is focused on building and growing beauty brands through strategic marketing, brand identity, and e-commerce leadership.
Marketing to Gen Z
Her professional summary explicitly states her specialty in crafting strategies that resonate with Gen Z and Millennial audiences.
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Career

Work history

10-2024
Sr Marketing Manager - Beauty Business Unit Lead
Trafilea Tech E-commerce Group
6-2024 - 11-2024
Beauty Brand Manager - Beauty Tribe Leader
Trafilea Tech E-commerce Group
12-2023 - 6-2024
Social Media Marketing Manager
Trafilea Tech E-commerce Group
7-2022
Founder - Marketing Consultant
The Skincare Social
1-2023 - 6-2024
Mentor
Chany Ventures
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2020
Executive Master in Fashion Business Administration (MFBA)
ISEM Fashion Business School
2018 - 2018
Diplomatura
Collège LaSalle, Montréal
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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