Andrea Torres Canizales

Judge
DISC Type : Dc

Sr Marketing Manager - Beauty Business Unit Lead at Trafilea Tech E-commerce Group

Mexico City, Mexico

Overview

Andrea is a Senior Marketing Manager and Beauty Business Unit Lead at Trafilea, specializing in creating strategies for fashion and beauty brands that connect with Millennial and Gen Z audiences. People who have worked with her describe her as committed, responsible, and proactive. She holds an Executive MBA in Fashion Business Administration.

She is passionate about empowering women in business, serving as a mentor for the "EntrepreneuHers" program at Chany Ventures to support early-stage female founders. A recent new mother, she often reflects on the challenge and importance of integrating personal and professional life, aiming to be present in both areas.

Unique fact: Before her successful career in marketing, Andrea was a lawyer specializing in corporate and contract law.

Personality Overview

Fast But Wary

Quality Focused

Generally Skeptic

They are not always relationship oriented.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Beauty Brand Strategy
Her entire career is focused on building and growing beauty brands through strategic marketing, brand identity, and e-commerce leadership.
Marketing to Gen Z
Her professional summary explicitly states her specialty in crafting strategies that resonate with Gen Z and Millennial audiences.
Female Entrepreneurship
She actively mentors women-led companies through the Chany Ventures "EntrepreneuHers" program, demonstrating a passion for supporting female founders.

Media Appearances

Andrea has no verified media appearances

Work History

10-2024
Sr Marketing Manager - Beauty Business Unit Lead at Trafilea Tech E-commerce Group
6-2024 - 11-2024
Beauty Brand Manager - Beauty Tribe Leader at Trafilea Tech E-commerce Group
12-2023 - 6-2024
Social Media Marketing Manager at Trafilea Tech E-commerce Group
7-2022
Founder - Marketing Consultant at The Skincare Social
1-2023 - 6-2024
Mentor at Chany Ventures

Education

2019 - 2020
Executive Master in Fashion Business Administration (MFBA) from ISEM Fashion Business School
2018 - 2018
Diplomatura from Collège LaSalle, Montréal

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mexico City, Mexico Job Level : Middle Designation : Sr Marketing Manager - Beauty Business Unit Lead at Trafilea Tech E-commerce Group
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrea

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Andrea take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Andrea

Personality Compatibility


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