Andrew Bray in

Andrew Bray

Judge · DISC type Dc
Chief Financial Officer at Sermo
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
26 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Andrew shows up

Quality Focused
Generally Skeptic
Objective Thinker

They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Priorities

Topics Andrew cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2021
Chief Financial Officer
Sermo
12-2020 - 2-2021
Advisor
Beautiful Game Group LLC
9-2020 - 2-2021
Director
Lime Tree Consulting Limited
11-2016 - 8-2020
Chief Operating Officer (COO) & Chief Financial Officer (CFO)
23 Capital
10-2011 - 9-2016
VP - Unique Risks
XL Catlin
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1998 - 2001
ACA Qualified 2001 (FCA 2011)
ICAEW
1997 - 1998
Master's degree
Loughborough University
1994 - 1997
Bachelor's degree
Loughborough University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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