Andrew Breen in

Andrew Breen

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Marketing Effectiveness Manager at Tesco Insurance and Money Services
📍 Glasgow, Scotland, United Kingdom

Andrew is a data-driven marketing professional specializing in analytics and effectiveness. He leads the design and management of marketing analytics solutions at Tesco, drawing on extensive experience from his time at Tesco Bank and the Scottish Qualifications Authority. He holds a Bachelor of Arts from the University of Strathclyde and multiple Google certifications.

Outside of his core role, Andrew demonstrates a keen interest in professional development and emerging trends. He actively attends industry events like Adobe Summit and TEDxGlasgow, focusing on topics such as digital analytics, customer experience, and artificial intelligence to stay at the forefront of marketing innovation.

He recently attended the 2023 Adobe Summit to learn about the biggest changes coming to marketing, digital analytics, and AI.

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Current Role
Marketing Effectiveness Manager
Location
Glasgow, Scotland, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Andrew cares about

Marketing Analytics
His entire career, from SQA to his current role at Tesco, has focused on marketing measurement, reporting, and the delivery of analytics solutions.
Customer Experience
Expressed a specific interest in learning more about improving the customer experience during the Adobe Summit in 2023.
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Career

Work history

11-2024
Marketing Effectiveness Manager
Tesco Insurance and Money Services
4-2022 - 11-2024
Senior MI Analyst - Marketing
Tesco Bank
11-2021 - 4-2022
Marketing Analytics Manager
Tesco Bank
2-2019 - 11-2021
Senior Customer Marketing Officer
SQA – Scottish Qualifications Authority
5-2015 - 1-2019
Customer Marketing Officer
SQA – Scottish Qualifications Authority
In the press

Media appearances

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Education
2009 - 2013
Bachelor of Arts (BA)
University of Strathclyde
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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