Andrew is a data-driven marketing professional specializing in analytics and effectiveness. He leads the design and management of marketing analytics solutions at Tesco, drawing on extensive experience from his time at Tesco Bank and the Scottish Qualifications Authority. He holds a Bachelor of Arts from the University of Strathclyde and multiple Google certifications.
Outside of his core role, Andrew demonstrates a keen interest in professional development and emerging trends. He actively attends industry events like Adobe Summit and TEDxGlasgow, focusing on topics such as digital analytics, customer experience, and artificial intelligence to stay at the forefront of marketing innovation.
He recently attended the 2023 Adobe Summit to learn about the biggest changes coming to marketing, digital analytics, and AI.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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