Andrew Broadstone

Collaborator
DISC Type : is

Senior Director of Product Management at Zixi - Broadcast QoS Over the Open Internet

Watertown, Massachusetts, United States

Overview

Andrew is a product leader at Zixi, specializing in AI/ML applications for the broadcast media industry. He directs the Intelligent Data Platform initiative, leveraging machine learning to enhance video transport and content analysis. Educated with an MBA from Babson College, colleagues have described him as creative, hardworking, and intelligent.

Based in the Boston area for many years through his education and career at companies like Zixi and Brightcove, Andrew likely appreciates the local culture and may follow New England sports teams.

Unique fact: Andrew is the primary inventor of a patented algorithm for privacy-preserving mobile demographic measurement.

Personality Overview

Fair-minded

Good Listener

Appreciative

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

AI in Broadcasting
Currently leads Zixi's Intelligent Data Platform, using AI/ML to predict and resolve issues in live video workflows, and frequently speaks on the topic.
SaaS Product Leadership
Has a long career leading product management teams at SaaS companies like Zixi and Brightcove, with a focus on market strategy and team development.
Data Privacy
Invented and patented a demographic attribution algorithm that prioritizes privacy, showing a foundational interest in balancing data use with user protection.

Media Appearances

Andrew has no verified media appearances

Work History

12-2020
Senior Director of Product Management at Zixi - Broadcast QoS Over the Open Internet
12-2020
Senior Director of Product Management at Brightcove
Director of Product Management at Brightcove
Director of Product Management at Skyhook Wireless
Product Manager at Progress Software

Education

2003 - 2005
MBA from Babson College
BA from Oberlin College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Watertown, Massachusetts, United States Job Level : Senior Designation : Senior Director of Product Management at Zixi - Broadcast QoS Over the Open Internet
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Andrew

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Andrew take some risk or not?

  • They are unlikely to take many risks.

You And Andrew

Personality Compatibility


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