Marc Dirks

Critic
DISC Type : C

Principal Solution Engineer Salesforce Marketing Cloud at Salesforce

Hellendoorn, Overijssel, Netherlands

Overview

Marc Dirks is a Principal Solution Engineer at Salesforce with over 20 years of experience in the SaaS and CX technology industry. He specializes in Data 360, Marketing Cloud, and Agentic AI, advising large brands on their digital engagement strategies. Colleagues describe him as a customer-centric, empathetic, and trusted advisor who leads with innovation.

Outside of his direct professional role, Marc shows a keen interest in the fundamentals of technology, holding certifications in Azure and Software Architecture for microservices. He is a supportive father who uses his professional network to help with his daughters school projects, demonstrating a commitment to family and community.

During his time at Oracle, his role as a Distinguished Solution Engineer was equivalent to a VP-level position without direct reports.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

CX Strategy
With over two decades in the field, he helps brands crystallize their digital engagement vision and go-to-market strategies.
Agentic AI Marketing
His current specialist area at Salesforce involves leveraging Agentic AI within the Marketing and Data Clouds to drive value for businesses.
Marketing Technology
Has extensive experience with major platforms, having worked at Salesforce, Sitecore, and Oracle on their core CX marketing solutions.

Media Appearances

Marc has no verified media appearances

Work History

7-2024
Principal Solution Engineer Salesforce Marketing Cloud at Salesforce
1-2023 - 7-2024
Sitecore | DXP Solution Architect - Strategic CX Advisor | Regional Lead – Europe North at Sitecore
2-2022 - 1-2023
Distinguished Solution Engineer CX Marketing at Oracle
11-2019 - 2-2022
Solution Lead for CX Marketing EMEA Centre of Excellence at Oracle
1-2017 - 1-2022
Member of CX Marketing Product Council at Oracle

Education

2001 - 2003
MSc from Middlesex University
1989 - 1993
Bachelor from Inholland University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 15 Location : Hellendoorn, Overijssel, Netherlands Job Level : Mid-senior Designation : Principal Solution Engineer Salesforce Marketing Cloud at Salesforce
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Insights For Selling To Marc

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marc is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marc

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marc move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marc take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marc

Personality Compatibility


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