Andrew Friedenthal

Inquirer
DISC Type : cd

Director of Market Development at e-Zinc

Toronto, Ontario, Canada

Overview

As the Director of Market Development at e-Zinc, Andrew Friedenthal leverages over a decade of cleantech experience to spearhead global go-to-market strategies for innovative energy storage. A McGill University graduate, colleagues describe him as dedicated, driven, and professional, with a proven record of driving revenue and securing major commercial projects.

Outside of work, Andrew is deeply committed to his community. He has been involved with Lay-Up, a cost-free youth basketball program, since its inception and is passionate about its growth. His personal interests also include developing his proficiency in Mandarin, having achieved an HSK5 level.

He is a passionate advocate for youth sports, helping lead a non-profit that provides free basketball programming to kids.

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Energy Storage Solutions
His current role at e-Zinc is focused on deploying long-duration energy storage (LDES) technology, and he frequently attends industry conferences on the topic.
Cleantech Market Development
He has over 10 years of experience bringing clean technologies—from hydrogen to batteries and waste-to-energy systems—to market across North America, Europe, and Asia.
Youth Basketball
He is actively involved with the Lay-Up basketball program, a cause he describes as being close to his heart, to support kids in the community.

Media Appearances

Andrew has no verified media appearances

Work History

7-2025
Director of Market Development at e-Zinc
8-2024 - 7-2025
Global Director of Sales and Marketing at Next Hydrogen
7-2021 - 8-2024
Director Of Business Development at CHAR Technologies Ltd.
1-2019 - 7-2021
Business Development Manager at CHAR Technologies Ltd.
1-2019 - 7-2021
Business Development Manager at Altech Environmental Consulting

Education

2008 - 2012
Bachelor of Arts (B.A.) from McGill University
2017 - 2019
HSK5 from Private Mandarin Lessons

More Information

Social Presence :

Prographics :

Exp : 7 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Market Development at e-Zinc
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Andrew

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Andrew take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Andrew

Personality Compatibility


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