Andrew Griffiths

Visionary
DISC Type : Ds

Co-Founder at Carbon Accounting Alliance

London Area, United Kingdom

Overview

Andrew is the Policy Director at Planet Mark and Co-Founder of the Carbon Accounting Alliance, focused on simplifying sustainability and influencing policy. Educated at the University of Cambridge, he is a certified Director. People he has worked with describe him as having positive energy, being approachable, visionary, and passionate.

Outside of his core roles, Andrew is passionate about building professional communities and mentoring young people to help them advance their careers. He has been actively involved in organizing networking sessions and collaborating with educational institutions to provide opportunities for students and graduates.

He uses the metaphor of having a "sustainable business hat rack" to describe his various roles in the sustainability sector.

Personality Overview

Goal-Oriented

Big Vision Person

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Carbon Accounting
Co-founded the Carbon Accounting Alliance, a global trade body for the sector, and frequently speaks at forums on carbon policy and reporting.
Net Zero Governance
Trains board members across Europe on their role and fiduciary duties in climate governance as part of the European Board Diploma course.
Climate Policy
His work at Planet Mark is focused on policy, with a recent emphasis on 2026 trends affecting manufacturers and supply chain reporting.

Media Appearances

NatureThrive Podcast Episode 4 – Planet Mark Director Andrew Griffiths. Featured in Buzzsprout (NatureThrive Podcast)

See Now

Europack Summit - Interview with Andrew Griffiths from Planet Mark. Featured in YouTube

See Now

Andrew Griffiths, Director of Community & Partnerships at Carbon Accounting Alliance. Featured in YouTube

See Now

Work History

11-2023
Co-Founder at Carbon Accounting Alliance
6-2025
Policy Director at Planet Mark
12-2022 - 6-2025
Director of Policy & Corporate Development at Planet Mark
7-2020 - 12-2022
Director of Community & Partnerships at Planet Mark
11-2022
Net Zero Governance Trainer - European Board Diploma Course at ecoDa a.s.b.l - The European Confederation of Directors Associations

Education

2020 - 2020
Business Sustainability Management from University of Cambridge
2016 - 2017
Certificate in Management Studies from London South Bank University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Leadership Designation : Co-Founder at Carbon Accounting Alliance
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andrew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andrew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andrew

Personality Compatibility


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