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Andrew Peterson

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Head of Creator Economy Ecosystem at YouTube
📍 Toronto, Ontario, Canada

Andrew Peterson is the Head of Creator Economy Ecosystem at YouTube, where he leverages his expertise in content strategy, audience development, and commercialization. His career at YouTube has included leadership roles as the Head of Canada and leading partnerships in Australia & New Zealand, consistently focusing on empowering creators.

Andrew has an international background, having worked in Australia and Canada before relocating to New York for his current role. He is deeply passionate about discovering and managing the next generation of storytellers and creative talent, a theme that has been central to his career progression across continents.

As a kindergartener, he earned a gold star for a picture of a horse he drew.

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Experience
18 Years
Current Role
Head of Creator Economy Ecosystem
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

How Andrew shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andrew cares about

Creator Economy
His current title is "Head of Creator Economy Ecosystem, " and his work is dedicated to building the systems that support YouTube creators.
Talent Development
Lists talent discovery and management as a key specialty and frequently posts about fostering the next generation of content creators.
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Career

Work history

10-2025
Head of Creator Economy Ecosystem
YouTube
7-2019 - 10-2025
Head of Canada
YouTube
9-2016 - 6-2019
Broadcast, Sport & News Partnerships Lead, Australia & New Zealand
YouTube
4-2012 - 8-2016
Content Strategy Director
Universal Music Group
6-2011 - 4-2012
Strategy Director
We Are Social
In the press

Media appearances

YouTube @ 20: Andrew Peterson on Canadian creator economy. Featured in Playback Online
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YouTube Canada's Andrew Peterson elevated to creator economy post in NYC. Featured in C21 Media
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Education

Andrew has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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Other YouTube Employees

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