Andrew Read

Enthusiast
DISC Type : i

Group Head of eCommerce at Halfords

Worcester, England, United Kingdom

Overview

Andrew has no verified overview

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Andrew has no verified topics they care about

Media Appearances

Andrew has no verified media appearances

Work History

1-2021
Group Head of eCommerce at Halfords
8-2016 - 1-2021
Head of eCommerce at Halfords
1-2015 - 7-2016
Head of Digital Merchandising at Halfords
5-2014 - 12-2014
Senior Online Merchandiser - Home, Electrical, Leisure & Toys at Sainsbury's
11-2010 - 4-2014
Senior Online Merchandiser - Electrical, Leisure & Toys Online at Sainsbury's

Education

Andrew has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : Worcester, England, United Kingdom Job Level : Mid-senior Designation : Group Head of eCommerce at Halfords
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Andrew

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Andrew take some risk or not?

  • They can take some low-probability risks if needed.

You And Andrew

Personality Compatibility


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