Andrew Scarcella

Inspirer
DISC Type : di

Staff Writer at BILL

Salt Lake City Metropolitan Area, United States

Overview

Andrew is a Staff Writer at BILL with a talent for writing persuasive, relevant copy. His experience spans content management and marketing roles at companies like Divvy and O. C. Tanner. He holds a Bachelor of Arts from Penn State University.

Andrew seems to be a passionate supporter of his alma mater, Penn State University, and likely follows their athletic teams. He has a professional appreciation for creative writing techniques, including alliteration, and aims to connect with audiences in an authentic way.

He has a unique writing philosophy: to create copy that "sells like a friend, not a salesman. "

Personality Overview

Fast Adopter

Achievment Oriented

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Persuasive Copywriting
His focus is on writing persuasive, relevant copy that connects with readers authentically, avoiding a traditional salesman-like tone.
B2B Content
His experience as a Senior Content Manager at BILL and Sr. Marketing Manager at Divvy points to a career focused on B2B content and marketing strategy.
Creative Wordplay
He explicitly mentions having a "bent for big ideas, concise copy, and alliteration, " showing an interest in the craft of writing itself.

Media Appearances

Andrew has no verified media appearances

Work History

2-2024
Staff Writer at BILL
1-2022
Senior Content Manager at BILL
1-2022
Sr. Marketing Manager at Divvy
2-2017 - 3-2022
Senior Copywriter at O.C. Tanner
5-2015 - 10-2015
Freelance Copywriter/Producer at Degreed

Education

2007 - 2008
Education details unavailable from Chicago Portfolio School
2002 - 2005
Bachelor of Arts (B.A.) from Penn State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Salt Lake City Metropolitan Area, United States Job Level : Middle Designation : Staff Writer at BILL
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Andrew take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Andrew

Personality Compatibility


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